Marketing Experts Reveal Top Strategies To

Arlen
[00:00:57]
Welcome to the e-commerce marketing podcast. Everyone. I am your host Arlen Robinson. And today we have a very special guest Shashwat Singh who runs Linx Digital Agency, an agency that has generated over $30 million in revenue for their clients with YouTube Advertising. Shashwat has worked with clients like Prodigy Game, Kinobody, Amazing Selling Machine and more. With multi-7 figures under ad spend management, Shashwat’s agency is one of the leading YouTube ad agencies in the game. Welcome to the podcast Shashwat.

Shashwat
[00:01:33]
Thanks for having me on here. I’m excited.

Arlen
[00:01:36]
Yes. Thank you for joining me. And I’m, I’m really excited to talk to you as well. We were just mentioning right before we started recording where, how we really are all in this video world. So YouTube is hotter than ever. And so I know you guys and your team have been really busy lately, and I’m really excited to talk about our topic for today, which is gonna be YouTube advertising specifically for e-commerce brands, because all of these brands, these days now, all the commerce brands are trying to figure out how they can take advantage of all of this traffic that’s coming through YouTube, the advertising and avenues and channels that are available there. And so I know we’re gonna be digging deep into that, but before we do get into that, why don’t you tell us a little bit about your background and, you know, specifically how you did get into what you’re doing today?

Shashwat
[00:02:24]
Yes. So I basically started out with YouTube advertising back in 2015 end of the year when one of my friends, Greg from Aldi, he wanted help with his YouTube ads. I had never run paid ads at that time. I gave it a shot expecting me to fail miserably, but within two weeks were spending $5,000 a day profitably making 10 to 15 grand a day back. And that’s when I realized that, Hey, this YouTube ads thing is legitimate. The fact that a complete newbie can go on there and do 5,000 a day and spend without any prior pay paid ads experience just told me that, okay, there is something here. This is a platform that has a lot of potential. And that was back when YouTube was still very young and there, they didn’t have many of the tools that they have right now. And as of this point, I think it’s a much more developed ecosystem with much better support from Google with much better targeting options and as well as options for bidding.

Arlen
[00:03:20]
Okay, great, great. That’s awesome. So I see that you’ve kind of been in, in the game a little while now, as far as you know, you said mark starting in 2014, helping out your friend and yeah, you’re, you’re totally right. It has changed quite a bit these days because of the amount of views that YouTube now gets and just the interest and just the amount of content that’s available now. So I think Google has done a really great job of supporting the platform, so to speak for advertisers. So really where I wanna start off with, for any newbies or anyone that is just kind of fresh out of the gate, looking to get into it, really, what are the different ad options that are available through YouTube advertising?

Shashwat
[00:04:02]
Yes. So basically there is just so many different options in terms of both targeting and ad formats, right? So in terms of ad formats, the one that we all know of is the instream ads where, where you’re able to skip it after five seconds. And it shows up before videos, right? So you’re about to watch video and ad shows up, give five seconds. You gotta wait. And then after that, you can skip it. So that’s an interest extreme skippable ad. And with that ad format, that’s where the majority of our spend is really, you know, that’s where we get the most productive views out of our spend. On the other hand, we also have responsive video ads, which can show up in a variety of places like the homepage. It can show up on the side of videos, et cetera. And there’s just a huge number of ad format options, but also targeting options.

Shashwat
[00:04:49]
So one of the really great targeting options is custom intent and custom affinity. So you can target people on YouTube based on what they’re searching on google.com. So that’s something I personally love doing because we’ve had amazing success with targeting really broad audiences based off on competitors URL. So we will go create an audience, a custom audience based off, let’s say a big industry name in the eCommerce space, right? And then we will run that in for our eCommerce clients, for our clients who are basically selling eCommerce courses. And we’ve been able to scale that to $5,000 a day based on that one audience. And what Google does is you input that URL and then Google takes a good guess based on all the massive data they have, right? So they take an educated guess as to huge target based on that URL. So they try to target people who are most similar to the people that go to that URL. So that’s basically a custom audience based off affinity, right? Like what website they get into and what websites they visit. So that’s something that’s incredibly powerful.

Arlen
[00:05:52]
Yeah, it definitely is. And I’m, I can bear witness to those type of ads. Myself. There’s been so many times where I’ve been on Google searching, doing, going to different sites and then I’m, I’m on YouTube. I I’m a huge YouTube fanatic. I, I it’s, it’s hard for me to avoid some of the content on YouTube as I’m, I’m one of the kind of educational people. So I’m always looking for different educational videos about you name it from space to space flight, to aviation, all types of different niches that I’m interested in. And so when I’m going from those searches that I did on Google, and then let’s say watching the latest, let’s say SpaceX launch, when I’m going over to YouTube, then I will see some ads that are related to my searches. And yeah, those, I think, I guess could also call fall into the category of like retargeting. Would you consider that kind of retargeting a user where they’ve on their, on Google, then they go on a YouTube and they’re seeing related ads. Is that, would that be considered a re retargeting type of campaign?

Shashwat
[00:06:55]
I consider anything that’s where they have already interacted your brand. And then you target them as retargeting. I wouldn’t consider that retargeting because they’re still not introduced your, basically your whole brand. Right. So, gotcha. Let’s say they search on google.com best house plan, right? Best house plans, because there’s a plant in front of me. And then on YouTube, you get a video ad for your brand’s house plants, right? Let’s say you guys have the house plant that cleans air better than an air filter and so on. It has all these benefits at that point, they still haven’t been introduced to your brand. So you’re basically, you’re using intent based advertising because, you know, they have a certain intent, which is they’re interested in learning more about house plants and then you’re targeting them on YouTube based on

Arlen
[00:07:40]
That. Okay. Got it. Got it makes sense. So it’s not really a direct retargeting because they didn’t actually look at that particular brand site on, on Google. They, their intent was to look up house plants. And then when you over to YouTube, you’re seeing related, I, I see what you’re saying. So it’s kind of like a, like I said, it’s more of an intent based retargeting, but not specifically retargeting a company. So that makes sense. And yeah, that happens to me a lot all the time when I’m going. And I’m seeing those type of intent based ads that are displayed to me now, there’s of course, a lot of different ad options that are available, you know, as you mentioned, and not only on YouTube, but all of these different platforms from social media platforms like Facebook, Twitter, LinkedIn, all of these different platforms. And with specifically with YouTube, one of the questions actually that I think really comes around a lot is especially if you’re in a competitive niche, let’s say a super competitive niche.

Arlen
[00:08:42]
I know one competitive niche that I’m familiar with it, I think has always been competitive niche still is today has been the web hosting space. That’s a very competitive niche. And so let’s say you’re a small hosting brand you’re in, in that particular niche. And you know, you wanna do YouTube advertising. Is it next to impossible to try to get any traction in these hypercompetitive niches like web hosting or is, or is there things that you can do to still get kind of the, the rest of the crumbs that are left on the table? What, what did you, what’s your

Shashwat
[00:09:16]
Take on that in this particular case? I don’t think it’s necessarily about competition. I think it’s about the offer. Okay. So let me explain that a bit further. There are a lot of ultra competitive niches that we’ve been very successful in. So for example, some of the most competitive initiatives on YouTube right now are e-commerce courses, right? Okay. Are, let’s say finance courses or anything in that kind of general area where you basically have a million people advertising and the ad costs are super high click costs in the eCommerce education niche, and the Amazon FB ish can literally, in some accounts be four to $5 for click, right. Which is very expensive. Now the thing is we’ve still been wildly profitable in those niches. And the reason for that is it comes down to the offer where in that niche you can sell packages. You know, let’s say a program for $2,000, $5,000.

Shashwat
[01:10:09]
I’ve even seen people sell done for you. E-commerce services for 20, $30,000. So essentially the customer acquisition cost isn’t that difficult to basically deal it, right? Because you’re able to just sell them something that’s a lot more expensive now in terms of something where it’s a recurring fee like web hosting, where it’s $12 a month, you may have some success selling a yearly package or bundling it in with, let’s say a web design package and so on. I see. But if you’re selling somebody on at $12 a month package the issue, there is just the fact that your customer acquisition cost is just, it’s gonna be higher. You might keep them on for two years, right? Let’s say your, you know, your average customer keep them on three to four years in many web posting companies. That’s true, but you simply don’t have the cashflow to support going six months in the hole to a car, a customer that will pay you for two and a half years.

Shashwat
[01:11:01]
Right. Even though theoretically, the long term ROI would be like four or five X. It’s just that most web hosting companies simply don’t have the cash flow. While let’s say host G or some of these larger companies, they have tons of cash. So they will spend like, you know, a year of one year of customer value to get a new customer because they know they’ll have their customer for two or three years. Right? So that’s something that’s very common with software companies. And the solution to that in my experience is we either wanna go with some sort of upfront offer where either bundle in a year, you bundle in some education. What I’ve seen software companies do really well is basically bundle in a course and a six month trial of their software or three month trial of their software. So a great example of this is click funnels the way they were basically acquiring customers for their software while making a profit is selling a course for 997 bundling in three or six months of click funnels.

Shashwat
[01:11:54]
And obviously people would renew and because of the 9 97 price point, because there will always be Aish of your industry that will pay 9 97, right? It might be 3% of people, but 3% of the people that will buy at 9 97 is a lot more profitable than 10% of people who buy, lets say $47, right? It’s just one of those things where as the price increases, you don’t really have your actual profitability go down. In fact, your profitability goes up, the more price increases because no matter what, there’s always gonna be the majority of people who won’t want to spend a single dollar on your service or business, there’s gonna be a mid-range that that’ll spend a little bit and then there’s gonna be that small percentage. That’ll spend a lot of money. So just focus on the small percentage. That’ll spend a lot of money as your way to get people into the door and you’ll be much more profitable because those people are very price flexible, right?

Shashwat
[01:12:47]
So they might be willing to pay 9 97. More of them will be able to even pay like more than that. So it’s kind of like if I was a web hosting company, what I would think about is, Hey, can I create a blogging course? Let’s say, you know, your customers are mainly bloggers people running, blogging websites and then bundle in six months of web hosting, right? Or a year of web hosting and then sell that for maybe 4 97 or 9 97, where it’s gonna be a lot easier to make upfront profit. Because as, as I mentioned, it’s like, it’s like, if you don’t have venture capital, how are you gonna support that cash flow? Even if your ROI is for X, right? Because you keep them on for two years, you spend six months of the acquisi, you know, their lifetime value and getting a customer.

Shashwat
[01:13:28]
How are you gonna afford that six months on it? Because you’re paying basically six months and you’ve gotta wait six months for that. So because of that, you gotta find a way to collect more of the cash upfront. And that’s, that’s kind of the secret of making kind of YouTube ads work is collect more money upfront so you can afford it or get venture capital. And then in that case, then it becomes a lot easier as well. Right. But if, if you don’t want venture capital, if you don’t want to give away a big portion of your business, you gotta get creative and think about like, what can I offer my customers where they’re going to be willing to pay me a lot more money, front, feel good about it. And then long term stay with me and, you know, bring in a lot more revenue in the long term as well. But so that you’re not losing money up front, making money upfront is better.

Arlen
[01:14:09]
Gotcha. Gotcha. Yeah. That’s some great advice and I, I can see really, it’s just about that offer. Even if you’re in a hypercompetitive niche, if you bundle the right offer, it could be very attractive to more people because if you’re just gonna go out there just with your, like you said, a $12 a month hosting plan, tons of competitors and all these bigger companies, like you said, the host Gators, you know, they’ve got plans for four, $4 a month, things like that. And it’s really hard to compete with that. And, and the bottom line is the cost that it’s gonna take you to acquire those customers and keep them, and for you to be able to recoup your ad costs, your ad spend, it could take your time and it’s, it can be a little risky because there’s always the churn as well with these service based companies.

Arlen
[01:14:53]
So yeah. Great tip definitely some awesome advice there. Now, as far as the types of ads, this is always kind of a, I think a pain point for any eCommerce business that is trying to do any type of digital advertising, is that content, you know, what do you come up with? What should be in that content? What are your some suggestions for finding that right type of ad content that’s going to well with your offer and then also be attractive and, and you really get you, I guess you can say the most bang for your buck. What are some different types for a content that businesses or that have performed well lately?

Shashwat
[01:15:33]
So if you’re selling, let’s say a physical product, right? Let’s say you’re an e-commerce brand selling a physical product. What you need to understand is you need to both demonstrate your product and show it being used or show the actual kind of visual value of it. Cuz people understand things visually, but also have a story, basically, a narration that actually isn’t just your product being shown, right? Like you actually need to talk to the customer, tell them that, Hey, this is the pain point we’re trying to solve. And this is how this product solves it. So typically having a guide or a narrator or a hero character helps really well in these e-commerce videos, right? So if you look at the best eCommerce ads out there, typically they do have their live action and they have some sort of funny character and maybe a potentially a second character as well, who might be the, the person, the end user kind of identifies with right?

Shashwat
[01:16:26]
The person using the product. And then there’s like the guide, the savior, the guy who basically shows them, Hey, this is the solution to your problem. So that’s a really important thing to keep in mind is you do need to think about that. Now you can get away with doing voiceover video ads where you just take footage and you edit it in with a voiceover. That’s something that you can do for a couple hundred dollars. And if you have a lot of video footage lying around, that can actually work well. But one thing to keep in mind typically is the best e-commerce video ads typically will be live action right now that doesn’t mean you need to start with them. You can start with a voiceover video ad and take some footage, edit it in and you’ll have something that works. Another tip I have for e-commerce companies is you just need to look at what works, right?

Shashwat
[01:17:10]
It’s very hard to describe what works over a podcast because you actually need to see it. So my recommendation for that is I use this free tool called vita.com. So V I DT ao.com. And basically you can just go in there and look up ads, right? So just look up whatever industry you want to look at, right? So let’s say you’re in the skincare industry. Start looking up skincare, YouTube ads. And usually the ones with the most views are the ones that are working. So after watching four or five, you can get a good idea of the pacing what’s working. What’s not working as, that will depend on the industry. Now in terms of tips that work for everybody is typically you want to grab their attention with a very strong hook, right at the beginning of the video. So that needs to be controversial statement or some sort of action.

Shashwat
[01:17:56]
So an example of this is one of our clients. They sell shoes that are indestructible. And what we did with their ad is literally have the hook of the ad, be a brick being dropped on the sky while he’s wearing a shoe. Right? And typically think a brick being dropped on your shoe is gonna be painful. But you know, in this case it was proven otherwise. So that’s, that’s in hook, right? That’s something that perhaps attention from the get go, cuz you have five seconds to really get their attention before they can hit the skip button. So doing that, hook’s gonna help immensely after that. You want to actually explain what it is that you’re doing with your product, right? What are the pain points you’re solving for, introduce them to the product, introduce them to your brand and why they should trust you. So it could be something like, Hey yeah, we’re, we’re in, let’s say a mattress company that has helped over 50,000 people sleep better and been featured by wire as the top, you know, mattress in 2021, right?

Shashwat
[01:18:52]
Like having some level of basically credibility building early on in the ad can help. Now you do want to have a lot of demonstration in there showing how the product actually works, walking them through all the major, basically benefits and the unique mechanism. If there is a unique mechanism for the product, which, you know, if you’re selling a product, you definitely should have some sort of unique mechanism that makes your product work better than other products. And you also should have customer reviews testimonials in there. At some point you want to have a couple of different call to actions where you tell ’em, Hey, click the link above or below to go to, to our website to basically purchase this. Obviously if you have some sort of discount that you can give them or some sort of special promo or additional, let’s say add-on that they get on top of that, that’s beneficial too, but that’s basically the rough outline of an ad, right?

Shashwat
[01:19:42]
Like these elements can kind of mean kind of be moved around, but typically you’ll want to have basically demonstration of the product. Obviously the hook at the right, at the beginning, you want to have the social proof and credibility and two call to actions where one of them is earlier in the ad, perhaps 32, 30 seconds to a minute in. And a second one is perhaps a couple minutes in, as for length ads can be anywhere from minute long. We’ve had ads that are had, have performed really well. First selling bras that have been only 50 seconds long while other ads are typically two, three minutes long. But typically we see one to two and a half minutes being the golden spot. And then obviously when we have a Ving variation of the ad, we’ll try a shorter version and a longer version. So we’ll cut it down to try making a 45 50 second version, see how that performs or we’ll add stuff to it, to try making a four, five minute version where maybe we’ll have some video testimonials from customers sliced in.

Shashwat
[02:20:34]
Maybe we’ll basically take in other footage and add that in. So the goal is to basically once we have something that’s working, try out different lengths of the ad, try out different hooks. So we’ll always shoot different hooks and different attention grabbers at the beginning. And then we’ll edit that in with the main body of the ad, so that maybe has three or four different hooks. OK. And then once you have all of these, you have a very high chance of success because now instead of just testing one ad with three different length variations with four different hooks, that same kind of footage that you shot at in one kind of for one ad for one shoot, you literally have 12 variations now that you can play with. OK.

Arlen
[02:21:12]
Okay. Gotcha. Gotcha. Yeah. And then that’s something you can rotate and then, you know, see which performs the best. Well, yeah. Thank you for sharing that detail breakdown of the content and kind of what should be in it. Because like I said, I think it’s a real pain point for businesses because you know, there’s something they want to do, but they don’t really know kind of really what should be in the meat of it. Now let’s say there’s some e-commerce businesses that are listening. They say, you know, oh, this sounds good. They can go through, do the research. They can check out the site. You mentioned the, Vitel take a look at some of their competitors’ ads. And let’s say they have an idea of really what they want. And they task somebody on their marketing team to, you know, to come up with all this, is this something, are these ads something that can be done entirely in house, fairly affordably or do the creation of these? Does it really have to be outsourced what’s what do you think is the best course of action as far as creating these?

Shashwat
[02:22:07]
So it depends on the ads. If there’s just a simple voiceover with taking some of your footage and splicing it together, you can hire an editor or if you have an in-house editor, use them. Now, if you’re talking about a live action ad, if you have a production team, which most businesses don’t, then yeah, you can do it in-house but most likely what you’ll have to do is find a production partner. So it’s kind of like what we had to do is essentially build a Rolodex of production partners. So whenever we have clients who want an ad shot, we would just go to our partners and basically figure out, you know, which let’s say, we know this video, agency’s done really good work in the snitch before we pair them up and we project manage it and take care of the whole process. So essentially if you don’t have like that, you just go and interview a bunch of agencies, look at their work and hire one of them.

Shashwat
[02:22:54]
But as I said to get started, you can just start with taking your raw footage, right? Any footage you already have combining it with a video editor. And now if you’re the creative type, you can try shooting your own ad, right? Like that’s awesome possibility. I’ve seen people shoot their own ads and do well. Obviously if you’re selling a software or an course, it’s a lot easier because with the software, you can basically just have a talking head on camera. Like, like I’m talking on the camera right now with some screen share footage of your software and what it does. And that’s good enough, right? With courses, same thing. You can just have a talking head on camera, going over what your training teaches them. Now, if you’re selling an e-commerce product, you actually are selling something physical. And a big part of that is the visual side, right?

Shashwat
[02:23:37]
People buy physical products and a big part of that is I’m not gonna buy something that’s presented in an ugly manner, right? It’s just, it doesn’t build trust. Do, especially if you’re selling something that’s healthcare related, et cetera, you really do need that production value. Where if somebody sees a really snazzy ad, they kind of assume that, okay, this is legitimate. This is a company that’s real versus kind of a lower quality ad. So that’s something to keep in mind where with eCommerce, it is a little bit more of a barrier to really get the ads working, but it’s really worth it. If you’re at the point where, you know, you have a proven product, you’re scaling with Facebook ads, let’s say you’re doing 80 to hundred thousand dollars a month already. And you want to start scaling your scales sales with YouTube ads and really start building a stronger acquisition system.

Shashwat
[02:24:23]
That’s not just reliant on Facebook ads. Now, on the other hand, if you’re just starting out, you’re doing $5,000 a month. It might be better to stick to Facebook until you can grow to maybe 50, $60,000 a month and then start scaling. Now, I’m not saying this is something you have to do and follow, but, and it’s gonna depend on you, right? Like somebody who’s got a video production background who can shoot their own ads, they can launch and ad on YouTube. And even if their brand is super small and do it really well. Right. But on the other hand, if video is something you haven’t done well before, then it makes sense to start with something like Facebook, ADSD where you can use images. And so on, build up some revenue. And then from there going to YouTube and you have the ability to invest a couple thousand dollars into getting a proper shoot done with a videographer.

Arlen
[02:25:07]
Okay. Gotcha. That’s, that’s a good suggestion because those, the other platforms like the Facebook, where you can create the little smaller things that you can use that to really kind of start creating your messaging, testing out different things and, you know, then go from there to the YouTube and then create more of a longer form type of ad. So yeah. Yeah. That’s definitely a, a great tip where those other platforms can be used more as a, as a, a testing bed. Well, SHA you know, as we get ready to wrap things up, I’m, I’m always interested to find out about specific companies that have done some of these types of e-commerce marketing strategies. So are there any particular companies that you guys have either worked with or that you’re familiar with in general that have had some real success utilizing YouTube advertising and what are some specific things that they’ve done that have really done well?

Shashwat
[02:25:58]
Yeah, so we worked for the client, as I mentioned, the shoes we did over 1.1 million in revenue with YouTube ads for them at a 2.2, four X return on ad spend. Okay. So, which was significantly better than their Facebook ads return on ad spend as well. And that was basically down to us, just testing creatives, working with a agency to really just create many variations of different angles and hooks. And ultimately one ad just really did extremely well. And that’s what we’ve discovered is most of your ads are not gonna do that well, but once you find that hero ad your account will scale and it’ll just do extremely well. So that’s really important to figure out and yeah, we’ve had a lot of students do well with the eCommerce as well. So one of our coaching clients, Mike, he is in a healthcare niche and he’s done, I think last year he did a couple million with YouTube ads.

Shashwat
[02:26:49]
I think I talked like I interviewed him for my YouTube channel. You can look it up if like, it’s, I’ll send you a link to my YouTube channel posted in there, but he basically just went from 30 K to 300 K a month with YouTube ads selling healthcare. So that was another case we’ve obviously helped that broad company do almost a million dollars. So we’ve had a fair bit of experience with physical products. We’ve also done a lot of software, a lot of courses, a lot of various kind of different things with YouTube ads. And I definitely say the biggest that we’ve done is the, basically the information niche where we probably generated north of 20 million in that niche. But e-commerce has been a lot of fun too. Whenever we’ve worked on e-commerce projects, it’s, it’s just always been such a blast to scale those e-commerce products.

Arlen
[02:27:35]
Right. Right. Well, yeah. Thank you for sharing that SHA I, I appreciate that. It’s always good to see some real world examples of people that are really having success with these tactics. So what we’ll do is in the show notes, as well as in the transcript, we’ll once you provide me with that link to company that you worked with, we’ll include that there. So people can kind of check them out, see what they’ve done. And yeah, like I said, it’s been awesome having you on. I have learned a lot today for sure. I was kind of furiously trying to take some notes here to relay some things to our marketing and advertising team, because we, we have done some things in the past on YouTube, but we’re looking to take some things to the next level. Actually, we have a digital marketing course actually that we just recently launched. And I think YouTube bundling may be a way to go with that. So I’m definitely gonna bring rack some ideas to there, to our team and, and see how that works for us. So lastly, before we let you go, I’m always interested to see a little bit more about our guests that we have on just so our audience can get to know you a little bit better. If you don’t mind sharing one closing fun fact about yourself that you think people will be interested to know.

Shashwat
[02:28:43]
I like surfing that’s okay. That’s my biggest hobby. Unfortunately, I’m in a landlock city right now. Okay. In Poland. Right. I, so I’m not doing what’s surfing right now, but that’s like my biggest hobby.

Arlen
[02:28:55]
Okay. That’s awesome. That’s awesome, man. Yeah. That’s one thing. Believe it or not. I’ve been in Florida for 10 years now and I, I, I haven’t taken one surfing lesson yet. That’s one thing that’s down on my list to do. I haven’t done it, but I will soon for sure. So yeah. That’s good to know that you’re in it. He’s surfing tips for a first time surfer when I do get out there.

Shashwat
[02:29:16]
No, I just swim.

Arlen
[02:29:18]
Yeah. Well I got that down. That’s that’s a check. Yeah, for sure. I definitely know how to swim, so, but yeah.

Shashwa
[02:29:24]
Hold your breath

Arlen
[02:29:26]
That too. Okay. Gotcha. Gotcha. All right. I guess I gotta work on my, my breath holding well, yeah. Thank you for sharing that. I, I appreciate you sharing that fun fact. And you know, lastly, before we let you go, if any of our listeners or viewers wanna reach out to you and pick your brain anymore about YouTube advertising, what is the best way for them to reach

Shashwat
[02:29:46]
It? Yeah. So our agency website is links, digital agency.com. I’ll have a link to that and I’ll also shoot over a link to our YouTube channel, a SHA thing on YouTube. So that’s a really great place where there’s a ton of free video tutorials. We’re like releasing at this point this week, we’re starting to do five times a week. So we got various members of tea of the team, including me shooting videos, showing you how to set up YouTube, that campaigns, strategy, creatives, everything. So I highly recommend checking out the YouTube channel.

Arlen
[03:30:15]
Okay, great. Thank you for sharing that. And I encourage our, our listeners to take advantage of all of those free resources you guys have on your YouTube channel. And I’ll definitely be sure to do that myself. So its been a pleasure once again, Josh, for joining for you speaking to you today and you know, it was awesome having you on the eCommerce marketing podcast.

Shashwat
[03:30:35]
Likewise, thank you so much for having me on here.

Arlen
[03:30:38]
No problem.

speaker 1
[03:30:39]
Thank you for listening to the e-commerce marketing podcast.

Podcast Guest Info

Shashwat Singh
Founder @ Linx Digital Agency