The eCommerce Marketing Podcast walks you through everything that goes into ecommerce marketing — from inbound marketing to paid advertising to conversions. Learn the strategies top marketing experts use to grow their businesses.
Marketing Strategies Revealed in this Episode:
- What are web-based push notifications and how can they be utilized by ecommerce businesses?
- Stats that show the effectiveness of push notifications
- What are the different types of push campaigns that successful brands use and how do they coordinate push notifications with their regular email campaigns?
- What tools and resources are required to make push notifications happen and will they work across any browser type and mobile devices as well?
Episode Title: Utilizing Push Notifications for eCommerce Success – with Emerson Smith
Host: Arlen Robinson
Guest: Emerson Smith, Founder & Chief Executive Officer of Pushnami
In this episode, Arlen Robinson interviews Emerson Smith, Founder and CEO of Pushnami, an omnichannel messaging platform based in Austin, Texas. Emerson discusses the evolution and effectiveness of push notifications, how they differ from traditional email marketing, and the best strategies for eCommerce businesses to leverage this technology for driving traffic and sales.
Key Takeaways:
- Introduction to Emerson Smith (00:25)
- Emerson’s background in MarTech startups and the founding of Pushnami.
- What Are Push Notifications? (03:10)
- Explanation of browser-based push notifications and their advantages over traditional email marketing.
- Effectiveness of Push Notifications (06:45)
- High opt-in rates, deliverability, and engagement metrics.
- Global average of 18% opt-in rate, 40% click-through rate, and 80% open rate.
- eCommerce Applications (09:30)
- Using push notifications for cart abandonment, product recommendations, shipping updates, and customer support.
- Coordination with Email Campaigns (13:20)
- How push notifications can complement email marketing strategies and the importance of testing.
- Getting Started with Push Notifications (18:00)
- Easy integration with eCommerce platforms like Shopify and WordPress.
- Push notifications work on all browsers and devices, with the exception of iOS mobile devices.
- Future of Push Notifications (23:40)
- The potential for iOS mobile support and the evolving landscape of push technology.
Emerson Smith is the Founder and Chief Executive Officer of Pushnami, an omnichannel messaging platform that powers email, app push, and web-based push for over 20,000 websites globally. With over 11 years of MarTech startup experience, Emerson has helped drive conversions for top affiliates, eCommerce stores, and marketers.
Contact Emerson Smith:
- Email: [email protected]
- Website: Pushnami
