ECOMMERCE

MARKETING Podcast

Using First and Zero-Party Data to Improve Customer Lifetime Value – with Valentin Radu

In this episode of the eCommerce Marketing Podcast, host Arlen Robinson interviews Valentin Radu, the Founder and CEO of Omniconvert, a company that helps mid-size DTC ecommerce and retail companies increase customer lifetime value and reduce customer acquisition costs. Valentin shares his insights on using first and zero-party data to improve customer lifetime value and customer value optimization.

Key Takeaways:

  • Introduction to Valentin Radu and Omniconvert (00:00:58)
    • Overview of Valentin’s background and Omniconvert’s mission to help businesses increase customer lifetime value.
  • Understanding First and Zero-Party Data (00:04:44)
    • Explanation of the difference between first-party data (collected directly from customers) and zero-party data (willingly shared by customers).
  • Importance of Using Reliable Data (00:06:30)
    • The need to blend first, zero, and third-party data to improve marketing strategies and customer engagement.
  • Leveraging First-Party Data for Customer Segmentation (00:08:34)
    • Using RFM segmentation (Recency, Frequency, Monetary value) to identify and target high-value customers.
  • Creating Lookalike Audiences Based on High-Value Customers (00:10:47)
    • Enhancing Facebook’s lookalike algorithm by pushing real-time data of best customers to improve ad targeting.
  • Increasing Customer Lifetime Value Through Post-Purchase Campaigns (00:13:14)
    • Crafting personalized email onboarding sequences and landing pages based on different customer use cases.
  • Example of Effective Customer Value Optimization (00:18:55)
    • Case study of a company that improved their customer lifetime value by 40% using Omniconvert’s methodology and tools.
  • The Role of Net Promoter Score (NPS) in Customer Retention (00:19:53)
    • The importance of tracking NPS to ensure customer satisfaction and promote word-of-mouth marketing.

Bullet Points of Key Takeaways with Timestamps:

  • [00:00:58] Introduction to Valentin Radu and Omniconvert.
  • [00:04:44] Understanding first and zero-party data and their applications.
  • [00:06:30] Importance of reliable data in customer engagement.
  • [00:08:34] Using RFM segmentation for targeting high-value customers.
  • [00:10:47] Creating lookalike audiences based on high-value customers.
  • [00:13:14] Increasing customer lifetime value with personalized post-purchase campaigns.
  • [00:18:55] Example of a company improving customer lifetime value by 40%.
  • [00:19:53] Role of NPS in customer retention and word-of-mouth marketing.

Guest Information:

Valentin Radu

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