The eCommerce Marketing Podcast walks you through everything that goes into ecommerce marketing — from inbound marketing to paid advertising to conversions. Learn the strategies top marketing experts use to grow their businesses.
Jared Ward is the Founder and CEO of Luminous, and is not your typical entrepreneur; he’s a visionary in the world of e-commerce, supply chain management, and business scaling. Jared boasts an impressive 12-year journey in e-commerce supply chain and operations. His entrepreneurial spirit led him to build multiple six-figure product brands in his 20s, culminating in his leadership role as CEO in a multimillion-dollar D2C brand by the age of 28. With a keen eye for business opportunities, he identified a critical gap in the supply chain market and founded Luminous. This groundbreaking software company has garnered support from influential VCs, including the renowned Serena Williams. r
In this episode, you will learn
The top three challenges e-commerce brands face when attempting to scale, and how Luminous addresses these.
How e-commerce brands can stay agile and adaptive in their inventory management to avoid stockouts or overstock situations
The integration of technology, such as AI or IoT, revolutionizing supply chain management for e-commerce brands in the next five years
The one piece of advice Jared wished someone had given him when he was just starting out and why
Where the e-commerce landscape is heading in the next decade, especially in the context of supply chain management and operations
For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com
Or on YouTube at:
https://www.youtube.com/channel/UC3PgT0NOGzpdPGQtBK0XLIQ
Follow Arlen:
Twitter: https://twitter.com/askarlen
Facebook: https://www.facebook.com/arlen.robinson.7
Instagram: https://www.instagram.com/arlenyohance/
LinkedIn: https://www.linkedin.com/in/arlenrobinson/
Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more.
Thanks for listening. Be sure to subscribe and leave a review.
Title: Navigating E-Commerce Supply Chain and Scaling with Jared Ward
Guest: Jared Ward, Founder and CEO of Luminous
In this episode of the e-commerce marketing podcast, Arlen Robinson speaks with Jared Ward, the Founder and CEO of Luminous. Jared shares his journey from humble beginnings in Tennessee to becoming a successful entrepreneur in e-commerce supply chain management and business scaling. With 12 years of experience, Jared provides valuable insights into the challenges and solutions in the e-commerce industry.
Key Takeaways:
- Early Career and Entry into E-Commerce ([02:10].909)
- Jared’s experience in China and his fluency in Cantonese and Mandarin paved the way for his entry into e-commerce and supply chain management.
- Top Three Challenges in E-Commerce ([07:18].845)
- Understanding the Business ([07:18].845): Many e-commerce companies don’t fundamentally understand their own business, which affects their growth and decision-making.
- Dirty Data ([08:46].537): Inaccurate data hampers forecasting, replenishment, and overall decision-making.
- Head in the Sand Syndrome ([09:46].905): E-commerce founders often try to solve everything in-house without seeking external solutions or help.
- Importance of Clean Data for AI Integration ([18:31].025)
- AI can revolutionize supply chain management, but only if the data is clean and accurate.
- Future Trends in E-Commerce and Supply Chain ([25:41].993)
- Auto replenishment and auto purchasing tools, as well as AI-driven marketing tools for dynamic pricing and inventory control, are on the horizon.
- Advice for E-Commerce Entrepreneurs ([23:21].438)
- Jared emphasizes the importance of seeking external help and solutions rather than trying to solve every problem in-house.
Guest Info:
- Name: Jared Ward
- Title: Founder and CEO of Luminous
- Website: joinluminous.com
- YouTube: Jared Ward
- LinkedIn: Jared Ward
