The eCommerce Marketing Podcast walks you through everything that goes into ecommerce marketing — from inbound marketing to paid advertising to conversions. Learn the strategies top marketing experts use to grow their businesses.
Ryan Kutscher is an award-winning writer, creative director, and the Founder of Circus Maximus, a branding, innovation, and advertising agency for any business that wants to build the king of brand consumers actively seek out.
In this episode, you will learn
What is the brand narrative process
Why is establishing a brand narrative essential for ecommerce businesses
How can ecommerce businesses weave their brand narratives into their marketing strategies to drive customer engagement and loyalty
What are the key steps to creating an effective brand narrative for an ecommerce business
What are the common mistakes ecommerce businesses make when it comes to creating their brand narratives and how can these be avoided
Examples of successful brand narratives in the ecommerce space and what makes them stand out
For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com
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https://www.youtube.com/channel/UC3PgT0NOGzpdPGQtBK0XLIQ
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Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more.
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Title: Building a Strong Brand Narrative with Ryan Kutscher
Guest: Ryan Kutscher, Founder of Circus Maximus
Host: Arlen Robinson
In this episode of the Ecommerce Marketing Podcast, host Arlen Robinson interviews Ryan Kutscher, an award-winning writer, creative director, and the Founder of Circus Maximus. Ryan shares his insights on the brand narrative process and how it can significantly impact e-commerce businesses by driving customer engagement, loyalty, and sales.
Key Takeaways:
- [3:10] Introduction to Ryan Kutscher:
- Ryan’s background in advertising and his journey from studying economics to founding Circus Maximus.
- [7:20] The Evolution of Marketing Eras:
- Discussion on the transition from web years, to social years, to AI years, and the potential future impact of the metaverse.
- [12:35] Definition of Brand Narrative Process:
- Explanation of the brand narrative process and its components, including mission, persona, positioning, topics of authority, tone of voice, and values.
- [14:45] Importance for E-commerce Businesses:
- Why having a clear brand narrative is essential for e-commerce businesses to create meaning and understanding in the mind of consumers.
- [17:10] Integrating Brand Narrative into Marketing Strategy:
- How to weave the brand narrative into various marketing channels to drive customer engagement, loyalty, and sales.
- [22:30] Addressing Diverse Audiences:
- Strategies for maintaining a consistent brand narrative when targeting different demographics and generations.
- [26:40] Common Mistakes in Brand Narratives:
- Typical errors e-commerce brands make, such as being too broad or generic, lacking a differentiated story, and not having a strong media strategy.
- [34:20] Successful Brand Narrative Examples:
- Example of Magic Spoon, a direct-to-consumer cereal brand that evokes nostalgia while offering healthier options, highlighting their successful brand narrative.
- [43:00] Ryan’s Fun Fact:
- Ryan shares his interest in learning languages and his current studies in French, Italian, and Mandarin using the Pimsleur app.
Guest Info:
- Ryan Kutscher
- Founder of Circus Maximus
- Website: circusmaximus.com
- Twitter: @Ryan.Kutcher
- Instagram: @Ryan.Kutcher
- Email: Ryan at circusmaximus.com
