Marketing Experts Reveal Top Strategies To

Arlen:
Welcome to the e-commerce marketing podcast, everyone. My name is Arlen and I am your host. And today we have a very special guest, Lamees Butt who is the SVP Of Global Alliances and Channels at Zoovu where she spearheads strategic technology partnerships and relationships. She has over 10 years of experience in shepherding digital transformation efforts and forging partnerships at companies like Mercedes-Benz UK, Salesforce, and Zoovu. Welcome to the podcast, Lamees.

Lamees:
Thank you for having me.

Arlen:
Yes. And thank you for joining us. Yeah. Really excited to talk to you today. You know, we’re going to be diving deep into a kind of a hot topic these days, really, which is going to be about how D2C and B2B companies are using AI to drive customer engagement. Because, you know, these days, I mean, it just seems like we, we entered into 2023, and then all of a sudden the veil was kind of pulled away from the this whole AI technology and we’re like, wait a minute, where was this all these years? And it’s really changing a lot of things and specifically, you know, for e-commerce businesses, there’s so much going on and ways to really help drive your customer engagement. So that’s what we’re going to be kind of talking about today. But before we do get into all that, why don’t you tell us a little bit more about your background and specifically how you got into what you’re doing today.

Lamees:
Sure. So I mean, probably the best way to explain my career was probably based on me being a rebel. I know that sounds quite extreme. But I started my own company during college, so college university. And really that company was kind of based on a fashtech idea, bridging the gap between the brick and mortar kind of old school world and the… the new thing back then, which was e-commerce and really how to democratize fashion in the online world. And so I started that company, 19, built out kind of the concept and it really, really did teach me the harsh truths around entrepreneurship, around funding, around the VC world, and I would say most importantly, being a female. in those,

Arlen:
Mm.

Lamees:
uh, in those kind of moments. This was what, uh, 15 years ago.

Arlen:
Okay.

Lamees:
And it really, what it wasn’t what it is today. So, and even still today, we still got a long way to go, but it just taught me a lot in, um, how much I had to give to be heard and to be seen. And it, you know, all of those lessons have stuck with me throughout my career and really helped guide and steer me to where I am today, but it made me realize how much I knew I wanted to. help and be a part of that notion of what was not coined back then, but is now known as digital transformation. And

Arlen:
Right.

Lamees:
it’s been such a buzzword in the industry. But what does that actually mean? And for me, it was never something that was kind of a destination. It’s a journey. And I think that it will continue to be a journey, even on the topics that we’re going to talk about today with regards to AI and all of those things. But I just found myself kind of meandering through going into corporate. And as you say, I did some time at Mercedes Benz leading digital transformation projects and really helping them move away from, uh, you know, car dealerships, signing off cars with pen and paper, moving towards this digital world, how can we now sell cars online? All of these things that, you know, are quite archaic, especially in the automotive industry. Um, how do we get them to be more forward thinking? And that was kind of my corporate time. And then I realized that with this skillset, I wanted to take it to a younger, a younger company in a startup and really apply all of those skills, roll up my sleeves and help something grow. Um, my, as a kid, I was one of those children that didn’t like Barbie dolls. I loved Lego. And so

Arlen:
Okay.

Lamees:
I think it was a, probably a prime place for me to understand that I like to build things.

Arlen:
Gotcha.

Lamees:
And I think a startup was a good place for me to apply those skills. 

Arlen:
Hmm.

Lamees:
So I joined Zuvu back in 2017. I was number two in our London UK office.

Arlen:
Wow.

Lamees:
And we grew the company over the course of three and a half years. The pandemic was a real moment for us. Like I’m sure

Arlen:
Mm-hmm.

Lamees:
it was for most companies.

Arlen:
Sure.

Lamees:
We started that year thinking, my gosh, are we going to survive this? We’re going to get through it.

Arlen:
Mm-hmm.

Lamees:
And it turned out to be our best year ever.

Arlen:
Bye bye.

Lamees:
So, you know, it was, yeah, it was 150% year over year growth. Um,

Arlen:
Mm-hmm.

Lamees:
and it was just because everybody was realizing, my God, we need to invest, not just in e-commerce, but we need to invest in the right tools in and around e-commerce that are going to help our customers convert. And that’s really where Zuvu came in for DTC and for B2B. So AI has always been something that I’ve been interested in. Um, And kind of as it pertains to e-commerce and digital transformation, but really, I feel like you need kind of, um, the peaks and the troughs. So I kind of say in the corporate world, you need to understand what it takes to be in a corporate, the multiple layers of approvals and the lack of agility, but then being able to bring that to a startup and, uh, kind of have this fresh energy, this adrenaline that you get in a startup, um,

Arlen:
Mm.

Lamees:
That’s really where I am now and what I enjoy.

Arlen:
Gotcha. Well, that’s, that’s some awesome stuff. Thank you for sharing that for sure. It’s, uh, you know, that’s, that’s some incredible growth and you know, in just a few years. And you mentioned a couple of things. Like you said, you started off the year when the pandemic hit where you thought it was just going to be, you know, very tough and challenging, but it turned out to be your best year yet. And yeah, a lot of companies definitely prospered for sure. A lot of companies specifically in the kind of e-commerce space, the marketing space. Um, my company as well, OSI Affiliate Software. Yeah, we saw some of our biggest numbers yet at that time as well, just because there was such a spike of people that had e-commerce businesses, e-commerce brands that said, okay, wait a minute, we’ve got no choice but to get our act together. How are we going to drive sales to our online store? And that’s kind of where our stuff came into play. And I know a lot of other businesses that had different types of solutions that… Uh, kind of we’re in this whole e-commerce ecosystem that also did, did very well. So it, um, you know, it was fortunate and unfortunate, you know, unfortunate that, you know, the whole world was shut down, you know, for such an extended period.

Lamees:
Right. Yeah.

Arlen:
Uh, but fortunate that it really ushered in a new world, I guess you can say, um, where businesses that may have, uh, waited. or had been waiting to kind of get their act together with regards to e-commerce and marketing online. And they were really forced to, you know, because it’s hard to say what really would have happened. You know, a lot of businesses of course went under, but you know, we got to think about, you know, as time moves on and technology is moving on, things are changing, what would have happened if the pandemic didn’t happen and we’ve kind of come into this new world where we’ve got this AI, we’ve got all of this technology. So I think, you know, it kind of happened the way it was supposed to happen. The businesses that weren’t really ready and weren’t, didn’t have things in place, just, you know, didn’t survive. But, you know, the others, of course, thrived. But, you know, it’s just kind of is what it is at this particular point. Well, you know, you mentioned a couple key things, of course, when you’re talking about your background and how your interest in utilizing AI has really kind of. been kind of on the forefront of your mind as prior to you working at Zuvu, as well as what you were doing prior to that, even with Mercedes Benz. And so what I want to start off with is kind of a top level view of really what you think and how you feel AI is changing e-commerce marketing really in general. How is it changing this landscape specifically for, you know, D2C brands and B2B companies? 

Lamees:
For sure.

Arlen:
Just kind of a thousand foot view.

Lamees:
I think, as you say, kind of that airplane view, AI, you know, it’s no longer that black box, right? We kind of lived in a world for many years where we could use it as a buzzword. Companies were just throwing it out there to say, you know, we’re an AI company, but

Arlen:
He’s right.

Lamees:
Actually as a community, as a market, we are all becoming more educated and well-versed on what AI actually is. And I think for marketers, it’s super exciting time if used in the right way. This can really transform your business. And, you know, you’re probably asking, you know, well, how, and I guess probably the easiest way is if I set the scene of just thinking about when I go into a store, a brick and mortar store, and let’s just say, I’m looking for a laptop, the salesperson that I’m speaking to most likely trained gets continuous training and probably pretty experienced. and knowledgeable about the product set. When you think about the conversation that I’m about to have with that salesperson, they’re gonna be asking me kind of all of the right questions, the qualifying questions that would get me to the right product. They’re not gonna ask me technical specifications, but they’re gonna ask, you know, do I travel a lot? Do I like to store things on my laptop? Am I going to be using it for work or personal? Maybe if I’m at school, I’ll be using it for studying. But all of that… All of that knowledge that you get in that conversation is incredibly powerful to be able to reuse, to be able to help, you know, if your customers return customers when they come back. So if you imagine a world where actually that human conversation could not only be digitized, but it could be recorded, it could be tracked and it could help retain customers and actually recommend. further products to them along the line. Actually, we’re now living in a world where we can increase revenues, you know, on online and in store, but also we can increase basket size because we can actually think about what’s associated with those products. Because right now, e-commerce is a library, it’s an index of products.

Arlen:
Mm-hmm.

Lamees:
You know, we do, there are ways to merchandise the site. based on things that they’ve clicked on before. But if you think about discovery and what it is customers are actually looking for, you really need to be asking the questions to draw out the right product for your customers. And so from an AI perspective, I think there’s a real opportunity for marketers to truly deeply understand their customers using AI to

Arlen:
You’re on.

Lamees:
help future proof their businesses.

Arlen:
Yeah, for sure. Yeah. You’re totally right. Because like you said, everyone’s e-commerce store, it’s really just like an index or database of products. And we’ve got that information as far as what’s been sold, when it’s been sold, you know, what are some of the kind of the peaks and valleys of the sales cycle and then getting down to the customer level, you know, which customers are, you know, getting these types of products. And so That’s really where the, like you said, the power of AI comes into play of being able to kind of analyze all of this, make those recommendations at the right time. And then, you know, you getting the right tools to connect with those customers. And so that they, they come back to the store. And so, um, yeah, it’s interesting. Like you said, prior to, you know, I guess like just this year, even last year, really, um, when companies were using. the term AI was just like, oh, okay, yeah, AI, yeah, right. And artificial intelligence, you know, it was more just a buzzword where it wasn’t a lot of depth to it. They may have had some type of bot automations, but it was more just a robotic type of responses to answers in your chat bot, 

Lamees:
Right,

Arlen:
You know, that’s really all it was.

Lamees:
right.

Arlen:
It was just kind of some keyword matching type of thing. Maybe like, you know, I guess Google on steroids, 

Lamees:
Yes.

Arlen:
So, to speak, that’s really all it was. But now it’s, it’s the real deal as we’ve all seen these past few months. And so, um, yeah, it’s a great opportunity for businesses to take advantage of it. Um, and what I was saying is now that we’ve got the ability to do these things and all of these things can, can happen, like the question that I think a lot of businesses are going to have is, okay, how do I make this happen for my business? What do I do? So what are some specific AI tools? or technologies that you believe are essential for just modern e-commerce marketing today.

Lamees:
I think if you’re in e-commerce, if you have a web shop for B2B, or you have a D2C audience and you kind of have an e-commerce presence, the goal is to simulate the customer experience that your customers are having, whether it’s with the sales person in store, or whether it’s the sales rep that they’re calling over the phone, kind of building that bond, that bill of materials in the B2B world. We’re consumers, right? And… As a consumer myself, I still feel frustrated. Anytime I go online, most of the time, I’m going to a wedding over the weekend and I need an outfit. Honestly, I don’t have the time to sift through pages and pages and pages of dresses. If you could just ask me the right questions, I’m going to a wedding, it’s probably gonna be quite hot, I’d like something with pockets and you know. understand my needs and recommend me the right set of products. And guess what? I will purchase. But if you leave me there searching for too long on my own, I will drop off and I’ll probably go to a competitor or I’ll probably go, you know, in store. And the truth of the matter is, is that actually we need to be understanding what our customers are needing and looking for. And the only way that we’re going to do that is through a select series of discovery. And when you, when you pair that with kind of AI. It’s the continuous learning that exists through AI, and then pairing that with discovery that becomes incredibly powerful. So I think regardless of whether it’s, as I say, D to C and they’re looking for laptops, it might even be washing machines, you wanna be able to meet customers where they are. You want to be able to gather their needs and understand them so that they feel seen and heard, and then recommend the right product for them so that actually you’re gonna reduce your returns. and your customer is probably going to come back to you because they had such a great experience.

Arlen:
Yeah, yeah, that is so true. And you mentioned a key thing there, the discovery aspect of what can happen with these AI tools. And that aspect of it is really where the power is because not only are you servicing that one customer, but with this AI technology, you’re learning. Um,

Lamees:
Right.

Arlen:
so that for future customers, you’ll be able to communicate with the more, uh, you know, more succinctly, you make the right recommendations. And it’s just over time. Um, you know, the, the. recommendations are just going to get better and better. So that’s.

Lamees:
And hey, like brick and mortar doesn’t go away. Like we, I think we, we saw that through the pandemic. That was probably a thought process that said, okay, well, now that everybody’s coming online, you know, all the stores are going to shut down and everything will be digital. Actually, no, you know, some customers still like to go in store and actually it’s more of the experiential side of things that I think is going to manifest itself in the brick and mortar world. But actually the creme de la creme is going to be, you know, when when we create that bridge and we can connect that online world to the offline world and it exists as one, that’s going to be something that’s incredibly powerful. And you know, if e-commerce companies right now today are looking at what they can do is how do I take that first step to future proofing my business by understanding my customers online? And then the next step would be how do I connect that to the to the offline experience?

Arlen:
Yeah, for sure. Now, you’ve mentioned a great example of being able to go onto an e-commerce site saying that, OK, I’m going to a wedding over the weekend. This is what I like. This is the weather. What’s going to be best for me? I mean, that’s a great example of where this AI technology can really kind of be used in a practical sense. If you could maybe elaborate a little bit more on how AI can assist. in even further personalizing a customer’s experience once they come to the online store.

Lamees:
Sure. So I, uh, back, back in my, uh, college days, I used to work at a company called boots. It’s actually, you guys all know this as Walgreens.

Arlen:
Okay,

Lamees:
Um,

Arlen:
right.

Lamees:
so yeah, so Walgreens, it was kind of like the, you guys know, it obviously sells all of like the pharmaceutical products, but also skincare and perfumery and things. And I would serve every Saturday around a hundred to 150 customers perfume on my first day.

Arlen:
Okay.

Lamees:
I had no idea what to serve, you know, Mr. Kemp, who came in looking for perfume for his wife. 

Arlen:
Right.

Lamees:
It was probably the worst sale that I ever did. But over time, I started to learn preferences. And I would understand that if somebody was looking for a fresh smell, something that would last long, and perhaps also something that came in a travel size, I would recommend X product. Now, as the new products were coming in, I would understand those attributes that were associated with those products. And for those repeat customers, I would be able to really understand their needs and be able to match them with the right product, you know, because I’d served them before now I’m human, obviously this is all stored in my brain, but again,

Arlen:
Right.

Lamees:
if this, if there was a way to capture, capture these digital conversations to, to deeply understand the customer, this is what we’d look to have. And so I think that with e-commerce businesses, what we can look to do is say, I know that my customers have purchased this, but they also have said that these are their needs. And so if I now know that these needs are recorded, when new products are coming in or offers or campaigns are happening with a different set of products, but are connected to those needs, I can then actually retarget that set of customers who have specifically said that this is the need that they have, because I’ve actually understood them. This didn’t exist before. So this kind of level of recording conversations in such a way that you can, you know, in a zero party data world, there still needs to be a way to capture information to be able to retarget in a non-invasive way. And so when you think about an AI discovery platform, to be able to have that kind of conversation, that human digital conversation with your customer, and then be able to retarget later on with aligning products. All that we’re doing is kind of expanding our customer kind of life cycle, but also really, really helping from a retention standpoint to have repeat custom. Ah. No worries. laughs Yeah. Someone’s trying to do a podcast at the same time as you. Sure. No worries. No worries. Perfect, sounds good. Oh no. show. No worries. Yeah.

Arlen:
Okay, I just, I exited it and I had to come back in. Wait, does it? Okay, I think, I think we’re good. I’ll, yeah, I think it’s recording now. 

Lamees:
Awesome.

Arlen:
So what I’ll do is I’ll have, I’ll give you one second and I’ll make a comment to what you just said and then we’ll

Lamees:
show.

Arlen:
kind of ease into the next question. Okay, three, two, one. Well, thanks for responding on that, Lamise. And that’s a great example of what you said, especially your. experience at the, um, the Walgreens store, or I guess it’s called Walgreens here in the U S. Um, but when you were working over time, you said your initial experience with the gentleman who was purchasing some perfume for his husband, you know, you didn’t know what to sell them. You know, you didn’t know what the preferences were, anything like that. But over time, as you started dealing with people, you were learning these things and you became a better salesperson. And that’s that’s really the power of this AI and how you’re gonna be able to really fill your data sets over time by having these dynamic interactions and the conversations. And so I think that was a great kind of real world example to as how we as humans process information and grow and evolve. Now we have the AI that is going to be able to do the same thing, utilizing all of these tools. And so really, really powerful stuff. And I’m just really excited to see where this is all going, which actually leads me to my next question where I wanted to see where do you really see all of this AI technology in e-commerce or how do you see it evolving in the near future? And are there any emerging trends that our listeners and viewers should really be aware of?

Lamees:
Well, I think, I think, you know, first, first and foremost, that it’s probably obvious that if you’re not on the, uh, the AI train already, you’re probably behind. But I think my, my advice would be to kind of educate yourself on what AI can actually mean for your business specifically. And what I would strongly suggest is not actually to lead with AI, but actually lead with the value. that your version of AI is going to bring to your customer. So for, for example, for us, we’re a market leading discovery platform that has AI in our, in our product. And it connects your customers to the products that are right for them. So it’s just about, you know, thinking from a value perspective, keeping the customer at the heart of everything that you do, how can AI help our business and help from an econ perspective? um, help our customers more. So I think that also in, in terms of emerging trends, what we’re seeing in e-commerce is that actually we spoke about it before that e-commerce websites, web shops are the index, they’re the library of products. So how can we ensure that those websites don’t get left behind as we’re starting to see the surge in, uh, you know, social shopping. As we’re starting to see that earlier Ron in that discovery funnel, people are now actually converting through TikTok. People are now converting through Instagram. How can we ensure that your website is still the heart, the heartbeat of your brand, of your business? Um, and I think that this is where having the right AI tools and technologies as a part of that can come into play because your customers are then coming to the brand experience.

Arlen:
Yeah.

Lamees:
for that best customer experience.

Arlen:
That that’s really what it comes down to. And that really does always have to be the focus is just the, the customer experience and your product. Yeah. Of course, AI is going to be very useful to guiding customers along their journey and, and kind of, I guess you can say lessening the time that they’re in your sales funnel and you know, getting them what they need quicker than then, you know, they have in the past. That’s, that’s kind of the key thing there, but I think you can’t lose sight as a company and as a brand, what the core things are, which is just, what is that customer’s experience like? How is it once they get the product, how are the products? Yeah, you don’t wanna get too caught up in, you know, all of these things that are emerging and then lose sight of really the core things. And which I think a lot of times can happen with a brand. They get kind of caught up in the bells and the whistles and all of this emerging technology and they lose sight into what, you know. they do best, which is just providing that particular product. So yeah, it’s, um, you know, I think some very key things that you, that you said. Um, well, let me say as we get ready to wrap things up, I wanted to see if you can talk about some ways specifically that, uh, Zuvuz clients actually, or any clients that you can mention have creatively used or are using AI to drive engagement and just increase their conversions.

Lamees:
can totally. So probably the best example I could give you is Bosch Power Tools. So, you know, I recently wanted to renovate. And again, I think the easiest way to tell some of these stories is obviously through contextualizing kind of your own personal stories, 

Arlen:
Right.

Lamees:
But being able to drill holes in the wall, quite frankly, you’ll probably laugh at me, but it doesn’t come naturally to me. And so I, you know, I needed to buy and purchase a power tool. And I had absolutely no idea which was gonna be the right power tool to drill through this wall. Some of them are brick walls, some of them are MDF walls. And I don’t know, you know, which is the right drill part to be able to get through, you know, how many millimeters do I need? How thick does it need to be? And all of those things. Bosch power tools understood that their customers were struggling to purchase these products online. They were typically going in store and having that conversation one-to-one with a sales rep. And so they actioned Zuvu to be able to kind of have these digital guided selling conversations for their customers on their website and instantly they were seeing a huge uptick in conversions, not only conversions, but increased cart size because we’re not only recommending the power tool, but we’re recommending all of the associated products that go with it. And the truth is, is that as a customer, if you feel heard, and if you feel like your needs have been absorbed and you’ve been recommended a product based on that knowledge, there’s trust built, just like you would with a sales rep. And so if that trust is there, and then you’ve been recommended three or four additional products that you know are going to go with the product that you need, the likelihood is you’re going to purchase them because the trust is there, the engagement is there. And so you’ve then got a boost in cart value and you’re going to reduce your returns because the likelihood is they’re not going to need to return it because it’s the right product for them.

Arlen:
Yep,

Lamees:
And

Arlen:
yep.

Lamees:
so Bosch power tools were able to see this on their brand website and very quickly realized, my gosh, okay, this is exactly what our customers need. And through the Zuby platform, what we’re able to do is what we call syndicate. So we syndicate these guided selling discovery experiences to any retailer that sells Bosch products. So we could be talking. you know, any retailer globally, pushing these experiences onto those retailer websites to ensure that any Bosch customer is getting a standardized Bosch power tools experience wherever they’re shopping. And this was just transformational for Bosch power tools. Obviously that’s a B2C example, but if you think about B2B, right, and you think about a company like, I’m not sure if you’re familiar with the company Draeger, but they are a medical device manufacturer. They serve in over 190 countries and ultimately Draeger save lives with their products. So Draeger equipment you will probably find in every hospital in the world. X-ray machinery and all of those things. They are what the firemen wear when they’re going into the burning houses. And it’s that equipment that keeps them safe. To be able to purchase these Draeger products, typically you would have to call the Draeger sales rep and sit on the phone for 90 minutes to be able to build kind of that series of products. And with Zuvu, we’ve now ingested all of that product data, all of their compatibility rules, associated products, and these are configurable products. So there’s a real layer of complexity added here. So we’re taking all of that content and then humanizing it for a discovery conversation. So we’ve now transformed kind of this B2B world where e-commerce selling on the e-shop was borderline impossible unless you really knew which… part he was looking for and all of the configurable elements. Now we can actually have this guided selling best salesperson conversation online

Arlen:
Mm-hmm.

Lamees:
And again, Draeger are just seeing great results in terms of conversions, cart size, and also huge engagement, which just shows how customers and buyers want to shop in this market.

Arlen:
Yeah. Yeah, that’s, I mean, those are some awesome examples, you know, in the standpoint of Bosch, you know, traditionally, like you mentioned, buying a particular power tool, you know, these types of hardware devices and tools are usually something that, you know, you want to put your hands on, you want to see it,

Lamees:
Right.

Arlen:
you want to kind of feel it,

Lamees:
Yeah.

Arlen:
you want to try it. And to be able to, you now, you know, utilize this technology to service customers in particular. Prospects online is really astounding, where people are comfortable making these decisions just from the comfort of their own home without actually going into these hardware stores and the like. And

Lamees:
feeling.

Arlen:
yeah, and the same thing with the Draga and these large medical devices, where normally you would have a medical salesperson go out, meet with the staff, meet with the person that makes the buying decisions. come out with a demo or a scaled down version of these products and they want to try it out. But, I mean, we’re kind of, we’ve gone, that just goes to show how far we’ve gone where years ago that was the way you had to go out. A salesperson had to go out. They had to maybe take a component of the product, show it, get the people to touch and feel it. But nowadays, because of this technology and the way that it can interact with prospects, it can be easily done virtually and online. So that’s some really powerful stuff. And thank you for those solid testimonials that you have there. Well, this has been an awesome conversation, Lamise. I’ve had a pleasure speaking with you and I’ve learned a ton and I know our listeners and our viewers have as well. And so it’s gonna go a long way with assisting people as they kind of make that transition into AI and to how they can increase their. their customer engagement using it. But before we do let you go, I’m always, I always like to switch gears just so our audience can get to know you a little bit better. So if you don’t mind sharing one closing fun fact about yourself that you think we would be interested to know.

Lamees:
Oh, fun fact. Um, well, I guess from, I don’t know how fun this is. I mean, for me, it’s quite fun, but obviously all of this work over the last decade and longer of kind of building your career in this space and in the tech space, um, you know, it hasn’t come without, uh, you know, it’s, it’s highs and lows and being able to create a community around that is something that I’ve really wanted to do. And so. Uh, probably not a fun fact, but maybe more like an interesting fact. Uh, I have started a community called blood, sweat and tech. And it’s really just a community of ambitious humans that, that get together and the goal really is to help each other kind of in this industry. Um, as we kind of get through the, uh, the AI phases and the generative AI phases and chat GBT and you know, what’s going to come next. Um, but it’s, it’s just a place for us all to, to build a community and connect, uh, in kind of in this digital world.

Arlen:
Okay, that’s awesome. And I love that name, blood, sweat and tech.

Lamees:
Yeah.

Arlen:
So yeah, thank you for sharing that. That sounds like something that’s very timely, especially as we’re going through all of these changes and it kind of just the name of that kind of reminds us that even though we have all of this technology, this AI, there’s all these talks about the dark side of AI, it’s that name of that community kind of humanizes everything and it gets us to. think that we’re still human and

Lamees:
Right.

Arlen:
we’re really utilizing this technology to better our human lives and we always have to remember that at the end of the day it’s really how these things can make our lives better. And as long as we keep that in the forefront, I think everything will be fine. So yeah, great community there. Thank you for sharing that. Lastly, before we do let you go, if you don’t mind. letting us know the best way for our listeners and viewers to contact you if they want to pick your brain anymore about customer engagement through you know, AI technologies or anything under the Sun

Lamees:
Yeah, I mean, LinkedIn’s probably the best place. Super active on LinkedIn. So drop me a message, but also Blood, Sweat and Tech on Instagram. It’s a growing community, so you can find me in either of those places.

Arlen:
Okay, that is awesome. Well, thank you for sharing that. We’ll also have the direct link to your company’s website, Zuvu, directly in the show notes so people can check out what you guys have to offer as well. Well, it’s been awesome again, talking to you, Lamis. We definitely had a pleasure and I’ve learned a ton and we really appreciate you coming on today onto the e-commerce marketing podcast.

Lamees:
Thanks for having me.

Podcast Guest Info

Lamees Butt
SVP Of Global Alliances and Channels at Zoovu