The eCommerce Marketing Podcast walks you through everything that goes into ecommerce marketing — from inbound marketing to paid advertising to conversions. Learn the strategies top marketing experts use to grow their businesses.
Marketing Strategies Revealed in this Episode:
- How an SEO Quick Win strategy can work
- The Three Pillars of SEO Success
- How to implement an SEO Quick Win Strategy
- How you measure your success rate of these strategies and how often you should check their effectiveness
Episode Title: Quick SEO Wins with Matthew Woodward
Host: Arlen Robinson
Guest: Matthew Woodward, Founder of MatthewWoodward.co.uk
In this episode of the E-commerce Marketing Podcast, Arlen Robinson interviews Matthew Woodward, an SEO expert who launched his blog in 2012 to combat misinformation in the digital marketing world. Matthew shares his journey and discusses effective SEO strategies, particularly focusing on quick wins that e-commerce businesses can implement for immediate results.
Key Takeaways:
- Introduction and Background [00:00 – 04:00]
- Matthew’s motivation for starting his blog in 2012 to provide accurate SEO information [02:00].
- His extensive experience in digital marketing and SEO, starting from the late 1990s [03:30].
- The Importance of Site Speed [04:00 – 10:00]
- Site speed as a critical ranking factor for both Google and human users [06:00].
- Recommendations for improving site speed, including tools like GTmetrix and WebPageTest [08:30].
- Identifying Quick SEO Wins [10:00 – 15:00]
- Focus on keywords ranking between positions 2 and 19 for quick improvements [11:00].
- Matthew’s internal tool for identifying and acting on SEO opportunities [12:30].
- Leveraging Featured Snippets [15:00 – 20:00]
- How to target and capture featured snippets for increased visibility [16:00].
- The impact of featured snippets on click-through rates and traffic [18:00].
- Internal Linking Strategies [20:00 – 25:00]
- Importance of internal linking for SEO and how to audit and improve it [21:00].
- Using Google Search Console to identify internal linking opportunities [23:00].
- Using Tools for On-Page SEO [25:00 – 30:00]
- Recommendation of Surfer SEO for analyzing and optimizing content [26:00].
- Practical steps for using Surfer SEO to improve rankings [28:00].
- Measuring SEO Success [30:00 – 35:00]
- Key metrics to track, including rankings, traffic, and conversions [31:00].
- Emphasis on the ultimate measure of success: increased revenue [33:00].
Guest Info:
- Name: Matthew Woodward
- Position: Founder of MatthewWoodward.co.uk
- Website: Matthew Woodward.
