The eCommerce Marketing Podcast walks you through everything that goes into ecommerce marketing — from inbound marketing to paid advertising to conversions. Learn the strategies top marketing experts use to grow their businesses.
Today’s guest is Onn Manelson who is a serial entrepreneur and the founder of RevenueWize, an AI-based Amazon advertising platform. Prior to RevenueWize Onn founded MarketYze, a leading retail price optimization solution working with leading retailers such as Best Buy, Staples, eBay, Sears which was acquired by Revionics. He currently focuses on helping brands and agencies maximize their potential with Amazon advertising in a simple yet powerful way.
In this episode, you will learn
- What are all the promotional options available on Amazon and other popular marketplaces
- The recommended tools and resources that a brand can use to manage promotion across these platforms as well as on their own websites
- Other marketplaces that are starting to pick up more sales and traffic that a brand should consider
- Examples of businesses that successfully promote on Amazon and other marketplaces and what specific things they have done to be successful
For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com
Or on YouTube at:
https://www.youtube.com/channel/UC3PgT0NOGzpdPGQtBK0XLIQ
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Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more.
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In this episode of the eCommerce Marketing Podcast, host Arlen Robinson talks with Onn Manelson, founder of RevenueWize, an AI-based Amazon advertising platform. Onn shares his extensive experience in Amazon advertising and provides insights on how e-commerce businesses can effectively promote themselves on Amazon and other major marketplaces.
Key Takeaways:
- Introduction to Onn Manelson and RevenueWize (00:01:46)
- Overview of Onn’s background and RevenueWize’s mission to help brands and agencies maximize their potential with Amazon advertising.
- The Importance of Amazon Advertising (00:03:42)
- Discussion on how Amazon has become a crucial platform for e-commerce businesses, especially during the COVID-19 pandemic.
- Promotional Options on Amazon (00:06:30)
- Sponsored Products: Similar to Google PPC, allowing businesses to bid on keywords within the Amazon universe.
- Sponsored Brands: Focuses on brand awareness, requiring participation in Amazon’s brand registry.
- Sponsored Display: Allows creative ad formats and brings traffic from external sources to Amazon.
- Benefits of Multi-Channel Selling (00:11:12)
- Importance of having a presence on multiple platforms like Amazon, Shopify, and Walmart to maximize reach and sales.
- Tools for Managing Multi-Channel Sales (00:16:22)
- Introduction to tools like ChannelAdvisor, which helps aggregate and manage inventory across various marketplaces.
- Logistics and Fulfillment Strategies (00:18:52)
- Discussion on using Amazon FBA (Fulfilled by Amazon) for efficient order fulfillment and the cost considerations involved.
- Future of Marketplaces (00:20:03)
- Insight into the potential for new marketplaces to emerge and compete with giants like Amazon and Walmart.
- Case Studies and Success Stories (00:22:26)
- Highlighting the importance of having a clear strategy and possibly outsourcing certain aspects to achieve optimal results.
Bullet Points of Key Takeaways with Timestamps:
- [00:01:46] Introduction to Onn Manelson and RevenueWize.
- [00:03:42] Importance of Amazon advertising for e-commerce businesses.
- [00:06:30] Overview of promotional options on Amazon.
- [00:11:12] Benefits of multi-channel selling.
- [00:16:22] Tools for managing multi-channel sales.
- [00:18:52] Logistics and fulfillment strategies using Amazon FBA.
- [00:20:03] Potential for new marketplaces to emerge and compete.
- [00:22:26] Case studies and the importance of a clear strategy.
Guest Information:
Onn Manelson
- Founder of RevenueWize
- Website: RevenueWize
