ECOMMERCE

MARKETING Podcast

YouTube Ads for e-Commerce – with Brett Curry

Episode Title: Scaling E-commerce with YouTube Ads Featuring Brett Curry

Host: Arlen Robinson

Guest: Brett Curry, CEO of OMG Commerce

In this episode of the E-commerce Marketing Podcast, Arlen Robinson chats with Brett Curry, CEO of OMG Commerce, about leveraging YouTube ads for e-commerce growth. Brett shares his extensive experience in digital marketing, particularly with YouTube ads, and provides valuable insights on how to create, optimize, and scale effective YouTube advertising campaigns.

Key Takeaways:

  • Introduction and Background [00:00 – 05:00]
    • Brett’s journey from traditional advertising to digital marketing and founding OMG Commerce [01:00].
    • The evolution of YouTube ads and their unique advantages for e-commerce businesses [03:00].
  • Understanding YouTube Ads [05:00 – 10:00]
    • Explanation of TrueView ads and their skippable nature, paying only for engaged views [06:00].
    • The importance of sound in YouTube ads, as 96% of viewers watch with the sound on [08:00].
  • Optimizing YouTube Ads [10:00 – 20:00]
    • Hooking viewers in the first five seconds and leading with the strongest benefit [11:00].
    • The significance of product demonstrations and social proof in video ads [14:00].
    • The critical role of a strong call to action (CTA) in driving conversions [18:00].
  • Metrics for Scaling YouTube Ads [20:00 – 30:00]
    • Key metrics to monitor: view rates, conversion rates, and cost per acquisition (CPA) [21:00].
    • Building a campaign structure with targeted audiences and remarketing strategies [23:00].
    • Utilizing discovery ads for effective remarketing and broader audience reach [28:00].
  • Real-World Examples [30:00 – 35:00]
    • Purple Mattress and their successful high-production value ads [31:00].
    • Boom by Cindy Joseph’s testimonial-driven ads that significantly boosted YouTube as a key acquisition channel [32:00].
    • Flex Seal’s engaging product demonstrations and effective call to actions [34:00].

Guest Info:

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