The eCommerce Marketing Podcast walks you through everything that goes into ecommerce marketing — from inbound marketing to paid advertising to conversions. Learn the strategies top marketing experts use to grow their businesses.
Marketing Strategies Revealed in this Episode:
- How YouTube Ads are different from other platforms
- How do you optimize your YouTube Ads
- The key metrics that should be looked at when scaling ads
- Businesses that have become successful with their YouTube ads
Episode Title: Scaling E-commerce with YouTube Ads Featuring Brett Curry
Host: Arlen Robinson
Guest: Brett Curry, CEO of OMG Commerce
In this episode of the E-commerce Marketing Podcast, Arlen Robinson chats with Brett Curry, CEO of OMG Commerce, about leveraging YouTube ads for e-commerce growth. Brett shares his extensive experience in digital marketing, particularly with YouTube ads, and provides valuable insights on how to create, optimize, and scale effective YouTube advertising campaigns.
Key Takeaways:
- Introduction and Background [00:00 – 05:00]
- Brett’s journey from traditional advertising to digital marketing and founding OMG Commerce [01:00].
- The evolution of YouTube ads and their unique advantages for e-commerce businesses [03:00].
- Understanding YouTube Ads [05:00 – 10:00]
- Explanation of TrueView ads and their skippable nature, paying only for engaged views [06:00].
- The importance of sound in YouTube ads, as 96% of viewers watch with the sound on [08:00].
- Optimizing YouTube Ads [10:00 – 20:00]
- Hooking viewers in the first five seconds and leading with the strongest benefit [11:00].
- The significance of product demonstrations and social proof in video ads [14:00].
- The critical role of a strong call to action (CTA) in driving conversions [18:00].
- Metrics for Scaling YouTube Ads [20:00 – 30:00]
- Key metrics to monitor: view rates, conversion rates, and cost per acquisition (CPA) [21:00].
- Building a campaign structure with targeted audiences and remarketing strategies [23:00].
- Utilizing discovery ads for effective remarketing and broader audience reach [28:00].
- Real-World Examples [30:00 – 35:00]
- Purple Mattress and their successful high-production value ads [31:00].
- Boom by Cindy Joseph’s testimonial-driven ads that significantly boosted YouTube as a key acquisition channel [32:00].
- Flex Seal’s engaging product demonstrations and effective call to actions [34:00].
Guest Info:
- Name: Brett Curry
- Position: CEO of OMG Commerce
- Website: OMG Commerce
- LinkedIn: Brett Curry
