The eCommerce Marketing Podcast walks you through everything that goes into ecommerce marketing — from inbound marketing to paid advertising to conversions. Learn the strategies top marketing experts use to grow their businesses.
Marketing Strategies Revealed in this Episode:
- Reaching more people by managing site bugs.
- Common bugs that affect sales
- Eliminating bugs in marketing verbiage
- Quick fixes to solve common bugs
Episode Title: Optimizing eCommerce Sales with Effective Bug Management
Guest: Kirk Deis, CEO and Founder of Treehouse 51 and The Bug Squasher
In this episode of the eCommerce Marketing Podcast, Arlen Robinson chats with Kirk Deis, CEO and Founder of Treehouse 51 and The Bug Squasher. Kirk shares his insights on the importance of bug management for eCommerce websites, explaining how addressing website issues can significantly impact sales and marketing efforts. He also discusses common website issues, tools for diagnosing and fixing bugs, and the importance of continuous monitoring and testing.
Key Takeaways:
- Introduction to Kirk Deis and His Background (00:00:27):
- Kirk’s journey from film and screenwriting to founding Treehouse 51.
- The birth of The Bug Squasher from client needs.
- Importance of Bug Management for eCommerce (00:04:14):
- A real-life example of how improper bug management cost a company thousands of dollars.
- The need for continuous monitoring and addressing website issues.
- Common Website Issues Affecting Sales (00:08:10):
- Problems with Google Analytics tracking and broken website parts.
- The necessity of testing and repetition in true marketing.
- Tools for Diagnosing and Fixing Bugs (00:12:20):
- Recommended tools: Google Analytics, Google Webmaster Tools, AdWords, Screaming Frog, Ahrefs.
- Importance of using tools effectively rather than just purchasing them.
- Impact of Bug Management on Marketing and Sales (00:16:45):
- How improving website quality can enhance ad performance and reduce costs.
- Understanding and improving quality scores on platforms like AdWords and Facebook.
- Communication and Streamlining Bug Management (00:22:30):
- The Bug Squasher’s role in streamlining communication and managing website issues.
- Upcoming features like screen recording for easier bug reporting.
- Quick Fixes for Immediate Improvement (00:27:05):
- Ensuring quality hosting for better website performance.
- Continuous testing and letting data guide decisions.
- Recommended hosting services: Amazon, Rackspace, Pantheon.
Guest Information:
- Kirk Deis
- CEO and Founder of Treehouse 51 and The Bug Squasher
- Website: Treehouse 51
