The eCommerce Marketing Podcast walks you through everything that goes into ecommerce marketing — from inbound marketing to paid advertising to conversions. Learn the strategies top marketing experts use to grow their businesses.
Marketing Strategies Revealed in this Episode:
- Preparing a video marketing campaign
- What types of businesses benefit from video marketing
- Elements of unforgettable videos
- What social media platforms lend well to video
Episode Title: Leveraging Video Marketing for eCommerce Success
Guest: David Feinman, Co-Founder of Viral Ideas Marketing
In this episode of the eCommerce Marketing Podcast, Arlen Robinson talks with David Feinman, co-founder of Viral Ideas Marketing, about the power of video marketing for eCommerce businesses. David shares his journey from marketing concerts in high school to creating Viral Ideas Marketing, a company that specializes in creating online video content for various clients, including Fortune 500 brands. The discussion covers strategies for preparing video marketing campaigns, the importance of distribution, and tips for creating unforgettable videos.
Key Takeaways:
- Introduction to David Feinman and Viral Ideas Marketing (00:00:27):
- David’s background in marketing and entrepreneurship.
- Transition from promoting concerts to founding Viral Ideas Marketing.
- Starting with Video Marketing Strategy (00:03:14):
- Importance of considering the three phases of the marketing funnel: awareness, consideration, and decision.
- Initial focus on creating a video to showcase main products through platforms like Facebook ads.
- Getting Started with Video Production (00:06:08):
- Three tiers of video production: DIY, Do It Together, and hiring freelancers or professional production teams.
- Emphasis on the importance of good lighting, sound, and having a clear plan for video creation.
- Editing and Distribution of Videos (00:08:38):
- Suggestion to outsource video editing for better results.
- Key platforms for video distribution: Facebook, Instagram, and LinkedIn.
- Adapting video formats to suit different platforms and distribution channels.
- Going Viral: Understanding Micro-Niches (00:14:57):
- Focusing on the target market to achieve micro-virality.
- Importance of knowing your audience and creating content specifically for them.
- Elements of Unforgettable Videos (00:17:28):
- Examples of successful viral videos like Squatty Potty and Slack.
- Use of storytelling, humor, and shock factor to create engaging and memorable videos.
Guest Information:
- David Feinman
- Co-Founder of Viral Ideas Marketing
- Website: Viral Ideas Marketing
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