The eCommerce Marketing Podcast walks you through everything that goes into ecommerce marketing — from inbound marketing to paid advertising to conversions. Learn the strategies top marketing experts use to grow their businesses.
Marketing Strategies Revealed in this Episode:
- The best topics for eCommerce webinars
- Using private webinars as focus groups
- The benefits of webinars
- Using custom graphics and pop-ups like hello bars to promote on-site
Episode Title: Using Webinars to Sell E-commerce Products with Omar Zenhom
Guest: Omar Zenhom, Co-founder of The $100 MBA and Webinar Ninja
Host: Arlen Robinson
In this episode of the eCommerce Marketing Podcast, Arlen Robinson interviews Omar Zenhom, co-founder of The $100 MBA and Webinar Ninja. Omar shares his journey from being an educator to becoming an entrepreneur, and how he developed The $100 MBA and Webinar Ninja. The discussion focuses on the benefits of using webinars to sell e-commerce products, practical tips for getting started, and strategies for maximizing webinar attendance and effectiveness.
Key Takeaways:
- Introduction to Omar Zenhom (00:00:42)
- Omar’s background and journey from education to entrepreneurship (00:02:45).
- Creation and growth of The $100 MBA and Webinar Ninja (00:07:42).
- Getting Started with Webinars (00:10:15)
- Importance of choosing a relevant topic that solves a problem for the audience (00:10:55).
- Starting with a Q&A webinar to understand audience needs (00:11:29).
- Structuring Webinars (00:12:05)
- Breaking down content into five steps or tips for better retention (00:12:47).
- Keeping webinars interactive to maintain engagement (00:13:23).
- Webinars for Product-Based Businesses (00:14:00)
- Using webinars as a personal shopping network to showcase products (00:14:47).
- Implementing features like flash sales during webinars to boost engagement (00:15:27).
- Additional Benefits of Webinars (00:17:49)
- Using webinars for product research and gathering customer feedback (00:18:29).
- Creating a focus group atmosphere to refine product features (00:19:20).
- Marketing Webinars (00:20:59)
- Importance of delivering a high-quality performance to encourage word-of-mouth (00:21:40).
- Utilizing organic traffic and guest posting on other platforms to attract attendees (00:23:02).
- Content Marketing Strategy (00:26:11)
- Providing valuable information to attract and retain customers (00:26:54).
- Creating authentic content that guides customers through purchasing decisions (00:28:05).
Guest Information: Omar Zenhom
- Co-founder of The $100 MBA and Webinar Ninja
- Websites: The $100 MBA | Webinar Ninja
