Episode Title: Leveraging Quizzes for E-commerce Success with Josh Haynam

Guest: Josh Haynam, Co-Founder of Interact Quiz Builder

Host: Arlen Robinson

In this episode of the eCommerce Marketing Podcast, Arlen Robinson interviews Josh Haynam, co-founder of Interact Quiz Builder. Josh shares insights on how quizzes can be a powerful tool for e-commerce businesses to drive leads and sales. He explains how quizzes can be used for segmentation, engagement, and personalized marketing. Josh also discusses the evolution of quizzes in marketing and provides practical tips for e-commerce businesses to get started with quizzes effectively.

Key Takeaways:

• Introduction to Josh Haynam and Interact Quiz Builder (00:00:30)
  • Josh’s background and the founding of Interact Quiz Builder (00:01:00).
  • The purpose of Interact Quiz Builder and its impact on over 30,000 businesses (00:02:00).
• Concept and Benefits of Using Quizzes for E-commerce (00:03:00)
  • How quizzes help in segmenting audiences and personalizing marketing efforts (00:04:00).
  • Examples of effective quiz types for e-commerce, such as “What kind of coffee beans are you?” (00:05:30).
• Creating Quizzes for E-commerce Businesses (00:07:00)
  • Steps to create a quiz: identifying personas and crafting relevant questions (00:07:30).
  • Example: Creating a quiz for a jewelry store by segmenting buyers into different styles (00:08:30).
• Launching and Promoting Quizzes (00:10:00)
  • Recommended platforms for launching quizzes: website and Facebook (00:10:30).
  • Methods of integration: pop-ups, announcement bars, Facebook ads, and posts (00:11:30).
• Learning from Big Brands (00:13:00)
  • Insights from major brands like Home Depot using quizzes creatively (00:13:30).
  • Importance of adding a creative spin to make quizzes engaging (00:14:30).
• Best Practices for Quiz Questions (00:15:30)
  • Mixing in lighthearted and off-the-wall questions to maintain engagement (00:16:00).
  • The role of personal questions in developing personality profiles (00:17:00).
• Technical Integration and Social Media (00:18:00)
  • Simple steps to share quizzes on social media platforms (00:18:30).
  • Utilizing cross-posting and Facebook Ads Manager for broader reach (00:19:00).
• Importance of Personalized Marketing (00:20:00)
  • Personalized emails have a significantly higher open rate (00:21:00).
  • Investing time in personalization yields better customer engagement and satisfaction (00:22:00).
• Practical Advice for E-commerce Businesses (00:23:30)
  • Conducting personal conversations with a few customers to gain valuable insights (00:24:00).
  • The importance of understanding customer experiences for business improvement (00:24:30).

Guest Information: Josh Haynam

• Co-Founder, Interact Quiz Builder
• Website: Interact Quiz Builder
• LinkedIn: Josh Haynam

Links and Resources:

• Download the six-month guide to marketing your e-commerce store: Get OSI Guide
• Subscribe to the eCommerce Marketing Podcast on iTunes and leave a rating and review.