Leveraging Unique Domain Extensions for Effective Marketing with Jeff Sass

Guest: Jeff Sass, CMO of .CLUB Domains

In this insightful episode of the eCommerce Marketing Podcast, host Arlen Robinson interviews Jeff Sass, the Chief Marketing Officer at .CLUB Domains. Jeff shares his extensive background in entertainment, tech startups, and domain name marketing. He discusses the benefits of using unique domain extensions to enhance brand visibility, improve SEO, and drive traffic to your main website. Jeff also provides practical examples and tips on how businesses can effectively utilize these personalized domains.

Key Takeaways:

• Introduction to Jeff Sass and His Diverse Career (00:01:00):
  • Jeff’s journey from making B movies to becoming a tech entrepreneur and CMO of .CLUB Domains.
  • His book, “Everything I Know about Business and Marketing, I Learned from THE TOXIC AVENGER.”
• Importance of Memorable and Relevant Domain Names (00:05:30):
  • The impact of easy-to-remember and correctly spelled domain names on branding and SEO.
  • Example: Safe.com vs. misspelled alternatives and how they affect traffic.
• Using Unique Domain Extensions for Marketing (00:12:15):
  • How businesses can use personalized domains for campaigns and redirects.
  • Example: ToxicAvenger.marketing for Jeff’s book redirects to Amazon.
• SEO Benefits of Relevant Domain Extensions (00:18:20):
  • Studies showing how relevant domain names perform well in organic search results.
  • Example: Coffee.club ranks high for “coffee club” search terms.
• Voice Search and the Future of Domain Names (00:24:45):
  • The growing importance of voice search and how it influences the need for correctly spelled domain names.
  • The role of semantic domains in improving voice search accuracy.
• Innovation and the Expansion of Domain Extensions (00:29:30):
  • History of the expansion of domain extensions and potential future opportunities.
  • Examples of brands using their own domain extensions, like .audi and .canon.
• Downsides and Considerations for Using New Domain Extensions (00:36:40):
  • Potential challenges in switching domains and maintaining SEO authority.
  • Importance of correctly executing a domain switch to avoid traffic loss.

Guest Information:

• Jeff Sass
  • CMO of .CLUB Domains
  • Author of “Everything I Know about Business and Marketing, I Learned from THE TOXIC AVENGER”
  • Website: jeffreysass.com or jeffreysass.club
  • Book: ToxicAvenger.marketing
  • Twitter: @sass