The eCommerce Marketing Podcast walks you through everything that goes into ecommerce marketing — from inbound marketing to paid advertising to conversions. Learn the strategies top marketing experts use to grow their businesses.
Marketing Strategies Revealed in this Episode:
- Strategies for picking unique domains
- Using domains for promotional campaigns
- Large brands using innovative domains
- The benefits in using unique domains
Episode Title: Using Domain Names Innovatively to Promote Your Online Business
Guest: Shreeja Jamdar, Senior Marketing Specialist at .STORE Domains
Host: Arlen Robinson
In this episode of the eCommerce Marketing Podcast, Arlen Robinson chats with Shreeja Jamdar, Senior Marketing Specialist at .STORE Domains. Shreeja discusses the significance of new domain extensions like .STORE and how they can benefit eCommerce businesses by providing a unique and memorable online presence. She shares insights into the best practices for selecting domain names, innovative ways to promote these domains, and the SEO implications of using new domain extensions.
Key Takeaways:
- Introduction to .STORE Domains and Shreeja’s Background (00:00:00)
- Shreeja’s transition from tech companies to Radix and her role in marketing for .STORE (00:02:00).
- Overview of Radix, the domain registry managing .STORE and other extensions (00:04:00).
- Benefits of .STORE Domains for eCommerce Businesses (00:06:00)
- New domain extensions offer more availability and shorter, more memorable names (00:08:00).
- Domains like .STORE immediately convey the nature of the business, aiding branding and visibility (00:10:00).
- Innovative Uses of .STORE Domains (00:12:00)
- Celebrities and influencers separating their main site from their store using .STORE (00:13:00).
- Examples like Dude Perfect (dudeperfect.store) and Swedish House Mafia (0-3.store) using .STORE for merchandise sales (00:15:00).
- Owning a category with generic domains, e.g., magazine.store for Better Homes and Gardens (00:17:00).
- Practical Tips for Using .STORE Domains (00:19:00)
- Using .STORE for branded links, similar to Bitly, to promote specific products or promotions (00:21:00).
- Benefits of short, descriptive, and memorable domain names for SEO and branding (00:23:00).
- SEO and New Domain Extensions (00:25:00)
- Google treats new domain extensions the same as traditional ones for SEO purposes (00:26:00).
- Example of SEO success with a .TECH domain winning the SEO Hero challenge (00:27:00).
- Final Advice for eCommerce Businesses (00:29:00)
- Focus on acquiring relevant and useful domain extensions rather than all possible ones (00:30:00).
Guest Information: Shreeja Jamdar
- Senior Marketing Specialist at .STORE Domains
- Email: [email protected]
- Twitter: Get Dot Store
