The eCommerce Marketing Podcast walks you through everything that goes into ecommerce marketing — from inbound marketing to paid advertising to conversions. Learn the strategies top marketing experts use to grow their businesses.
Marketing Strategies Revealed in this Episode:
- Creating a link building flow
- Defining your teams goals
- Performing a website audit
- 301 redirects on low performing pages
Episode Title: Using Remote Teams to Enhance eCommerce SEO
Guest: Liam Martin, Co-Founder and CMO of TimeDoctor.com and Staff.com
Host: Arlen Robinson
In this insightful episode of the eCommerce Marketing Podcast, Arlen Robinson talks with Liam Martin, co-founder and CMO of TimeDoctor.com and Staff.com. Liam shares his extensive experience working with remote teams for over a decade and provides valuable strategies for eCommerce businesses to enhance their SEO efforts by utilizing remote employees.
Key Takeaways:
- Introduction and Background (00:00:00):
- Liam Martin shares his journey as a co-founder of TimeDoctor.com and Staff.com.
- Overview of his recent experience hosting the largest remote work conference, Running Remote, in Bali.
- Benefits of Remote Teams for SEO (00:03:00):
- Economic advantages and access to a higher quality talent pool.
- Remote employees tend to be 25% happier and more productive than on-premise counterparts.
- Case Study: AquaMermaid (00:05:00):
- Hiring an SEO manager and a linker to improve SEO.
- Focus on one major keyword, “mermaid tails,” resulting in a significant boost in search rankings.
- Outreach Strategies (00:08:00):
- Customized outreach to potential link sources, offering something valuable in return.
- Example: Offering a free mermaid class to gain backlinks.
- Hiring Remote SEO Team Members (00:20:00):
- Importance of hiring someone with both managerial skills and SEO background.
- Key questions to ask during the hiring process to ensure the candidate’s expertise.
- Metrics and Management (00:25:00):
- Using “cumulative DR” (Domain Rank) as a performance metric for link builders.
- Separating on-page and off-page SEO responsibilities to ensure clear accountability.
- Content Strategy for SEO (00:35:00):
- Importance of long-form content (4,000 words) to improve time on site and engagement.
- Conducting an on-page site audit to identify and optimize existing content for quick SEO wins.
- Quick Wins for eCommerce SEO (00:40:00):
- Start with an on-page site audit to identify and optimize content.
- Remove and redirect underperforming content to boost overall site performance.
Guest Information: Liam Martin
- Co-Founder, TimeDoctor.com
- Website: TimeDoctor.com
- Instagram: Liam Martin on Instagram
- Host Information: Arlen Robinson
- Website: getosi.com
Listen to the Full Episode: [Insert Podcast Link Here]
