eCommerce Marketing Podcast
The eCommerce Marketing Podcast walks you through everything that goes into ecommerce marketing — from inbound marketing to paid advertising to conversions. Learn the strategies top marketing experts use to grow their businesses.
Audio Player
eCommerce Marketing Podcast
Upselling and Bundling Products to Grow Your Business – with Aazar Shad
Marketing Strategies and Topics Covered in this Episode:What are upselling and cross-selling techniquesHow do you do upsellingWhat is[...]00:00
34:37
Upselling and Bundling Products to Grow Your Business – with Aazar Shad
byArlen Robinson
Marketing Strategies and Topics Covered in this Episode:
- What are upselling and cross-selling techniques
- How do you do upselling
- What is an example of cross-selling
- Other metrics that should be measured to determine the efficacy of upselling and cross-selling
In this episode of the Ecommerce Marketing Podcast, host Arlen Robinson interviews Aazar Ali Shad, a seasoned SaaS growth marketer and head of growth at Vitals, an all-in-one Shopify marketing tool. They discuss effective strategies for upselling and cross-selling in e-commerce to increase average order value and overall revenue.
Key Takeaways:
- Introduction to Aazar Ali Shad (00:01:39)
- Background in sales and tech, moved from Pakistan to Germany.
- Experience with multiple startups before joining Vitals.
- Vitals’ success in improving Shopify store performance and customer satisfaction.
- Importance of Upselling and Cross-selling (00:02:45)
- Definition and differentiation of upselling and cross-selling.
- Key strategies for determining if upselling and cross-selling are right for your business.
- Effective Upselling and Cross-selling Techniques (00:06:09)
- Identifying customer needs and purchasing patterns.
- Using analytics to determine product pairings and effective bundles.
- The importance of pricing anchoring for upselling.
- Best Practices for Implementing Upselling and Cross-selling (00:17:56)
- Using data to identify complementary products.
- Techniques for presenting upsells and cross-sells without overwhelming customers.
- Leveraging user feedback and analytics tools to refine strategies.
- Logistics of Upselling and Cross-selling (00:23:10)
- Integration with e-commerce platforms like Shopify.
- Necessity of specialized apps for advanced upselling and cross-selling features.
- Ensuring a seamless checkout process.
- Metrics for Measuring Success (00:30:28)
- Importance of profitability over just increased order value.
- Monitoring cost of acquisition and overall profit to evaluate effectiveness.
Bullet Points of Key Takeaways with Timestamps:
- [00:01:39] Introduction to Aazar Ali Shad and his background.
- [00:02:45] Importance and definitions of upselling and cross-selling.
- [00:06:09] Techniques for identifying customer needs and product pairings.
- [00:17:56] Best practices for implementing upselling and cross-selling without overwhelming customers.
- [00:23:10] Logistics of using apps and integration with e-commerce platforms.
- [00:30:28] Metrics for measuring the success of upselling and cross-selling strategies.
Guest Information:
Aazar Ali Shad
- Head of Growth Marketing at Synthesis
- LinkedIn: Aazar Ali Shad
- Twitter: @aazarshad
- Podcast: Growth Marketing Stories