The eCommerce Marketing Podcast walks you through everything that goes into ecommerce marketing — from inbound marketing to paid advertising to conversions. Learn the strategies top marketing experts use to grow their businesses.
In this engaging conversation, Dr. A.K. Pradeep, a pioneer in applied neuroscience and AI, shares insights into how understanding the non-conscious mind can transform consumer behavior and innovation. He discusses his journey into neuroscience, the importance of appealing to the non-conscious mind in marketing, and the framework of desire that drives consumer decisions. Dr. Pradeep elaborates on the six dimensions of desire that influence purchasing behavior, emphasizing the need for novelty, familiarity, and trust in consumer products. In this conversation, Dr. A. K. Pradeep discusses the intersection of neuroscience and e-commerce, emphasizing the importance of cognitive fluency, belonging, and self-esteem in consumer behavior. He explores how brands can create desire through effective messaging and branding strategies, and highlights the potential for healthcare companies to market good habits. The discussion also touches on the therapeutic aspects of art and the role of generative AI in healthcare. Dr. Pradeep concludes with a personal insight into his practice of the Indian warrior mace, showcasing his multifaceted interests.
Key Episode Takeaways:
- Dr. Pradeep’s journey into neuroscience began with a pivotal moment at Coca-Cola.
- The non-conscious mind is responsible for 95% of consumer decisions.
- Companies often focus on conscious marketing strategies, missing the non-conscious appeal.
- Understanding consumer desires requires a framework that considers memory structures.
- Desire can be stimulated through six key dimensions: novelty, familiarity, and trust.
- Neuroscience can provide insights into effective marketing strategies.
- E-commerce companies must act quickly to persuade consumers in milliseconds.
- Trust can be built through science and celebrity endorsements.
- Innovative product features should align with consumer memory structures.
- The importance of novelty in maintaining consumer loyalty. Cognitive fluency is crucial for consumer trust.
- The rule of threes simplifies decision-making for customers.
- Belonging and self-esteem are powerful motivators in marketing.
- Desire is a key element in branding and consumer engagement.
- Healthcare marketing can focus on promoting good habits.
- Generative AI can enhance therapeutic practices in healthcare.
- Art can serve as a form of therapy for patients.
- Effective branding creates a sense of exclusivity and worthiness.
- Neuroscience principles can be applied to various industries.
- Personal interests can enrich professional expertise.
Guest Contact Info:
Website: https://www.sensori.ai
Dr. Pradeep’s LinkedIn https://www.linkedin.com/in/dr-a-k-pradeep-5074933/
Email: [email protected]
For show transcript highlights, past guests, and more, visit: https://www.ecommercemarketingpodcast.com
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Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more.
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Dr. Pradeep is the founder and CEO of Sensori.ai and a highly accomplished serial entrepreneur. He previously founded NeuroFocus, which was acquired by Nielsen, and Board Vantage, which was acquired by Nasdaq. With over 90 patents and four published books—including The Buying Brain, AI for Marketing and Product Innovation, and Neuro AI: How to Win the Minds of Consumers Using Neuroscience-Powered Gen AI—Dr. Pradeep has dedicated his career to understanding consumer behavior, decision-making, and the power of the non-conscious mind in marketing.
In this episode, he shares groundbreaking insights on how eCommerce brands can tap into neuroscience and AI to influence consumer decisions and drive conversions.
Key Topics Discussed
- How neuroscience can unlock the hidden powers of the non-conscious mind in consumer decision-making.
- The “wine spill moment” that led Dr. Pradeep to apply neuroscience to marketing and advertising.
- Why 95% of consumer decisions are driven by the non-conscious mind—and how brands can leverage this insight.
- The six dimensions of desire and how they impact consumer purchasing behavior.
- How eCommerce brands can use memory structures and emotional triggers to create compelling marketing messages.
- The role of trust, novelty, and tribalism in shaping consumer brand loyalty.
- How companies like Apple, IKEA, and Rolex masterfully apply neuroscience principles in their marketing.
- The future of AI-driven marketing and how businesses can use Gen AI to create hyper-personalized experiences.
Time Stamps
[00:01] – Introduction to Dr. A.K. Pradeep and his expertise in neuroscience and AI.
[02:07] – The “wine spill moment” that sparked his interest in applying neuroscience to marketing.
[05:52] – The foundation of NeuroFocus and its acquisition by Nielsen.
[07:51] – How the non-conscious mind makes 95% of consumer decisions.
[09:30] – Why traditional marketing approaches focus on the wrong part of the brain.
[12:05] – How eCommerce brands can use memory structures to design better products and messaging.
[15:40] – The power of emotional connections and non-conscious triggers in marketing.
[19:15] – The six dimensions of desire: Novelty, Familiarity, Trust, Simplicity, Tribalism, and Self-Esteem.
[23:57] – How Apple and other top brands use neuroscience to drive sales.
[27:12] – The role of AI and Gen AI in personalized consumer engagement.
[32:49] – Fun fact: Dr. Pradeep’s passion for the Indian warrior mace (Gada) and its connection to mental discipline.
[34:09] – How to connect with Dr. Pradeep and learn more about his work.
Guest Contact Information
Website:
https://www.sensori.ai
LinkedIn:
https://www.linkedin.com/in/dr-a-k-pradeep-5074933/
Listen to the full episode to discover how neuroscience and AI can transform your eCommerce business and help you tap into the hidden power of consumer decision-making!
