Episode Title: Leveraging Twitter and Podcasting for E-commerce Success with Jennifer Longworth

Guest: Jennifer Longworth, Executive Producer at UpMyInfluence.com

In this episode of the eCommerce Marketing Podcast, host Arlen Robinson interviews Jennifer Longworth, an expert in Twitter and podcasting. Jennifer shares her journey from being a stay-at-home mom to becoming a podcast producer and Twitter coach. She provides valuable insights on how e-commerce businesses can effectively use Twitter to build relationships and increase sales, as well as the benefits of starting a podcast to establish authority and influence.

Key Takeaways:

• Jennifer’s Background and Transition to Social Media (00:01:00):
  • Jennifer discusses her journey from a stay-at-home mom to a podcast producer and Twitter expert, highlighting the importance of adapting to new media.
• Using Twitter for E-commerce (00:05:30):
  • Twitter as a relationship-building tool rather than just a broadcasting platform.
  • Engaging with customers and industry professionals to build trust and authority.
• Managing Twitter Effectively (00:10:15):
  • Importance of consistency and engagement, with a recommended frequency of tweeting five times a day.
  • Using tools like Hootsuite, Buffer, and Social Jukebox to schedule tweets.
• Content Marketing on Twitter (00:15:45):
  • Repurposing existing content and creating engaging, value-driven posts.
  • Examples of using clickbait headlines and relevant images to capture attention.
• Benefits of Podcasting for E-commerce (00:18:30):
  • Establishing authority and influence through podcasting.
  • Different podcast formats, including interviews, solo shows, and scripted content.
• Technical Aspects of Starting a Podcast (00:24:00):
  • Basic equipment needed, such as a good microphone (ATR 2100) and recording software (Audacity or Adobe Audition).
  • Steps to get a podcast on iTunes and other platforms using a media host like Libsyn or Podbean.
• Future of Twitter and Podcasting (00:29:00):
  • Jennifer sees a bright future for both platforms as businesses learn to use them more effectively.
  • The potential for podcast consumption to increase with better integration in cars and other devices.
• Personal Insight (00:35:00):
  • Jennifer shares a personal anecdote about her experience selling Avon and balancing it with homeschooling her children.

Guest Information:

• Jennifer Longworth
  • Executive Producer at UpMyInfluence.com
  • Website: podcastwithjennifer.com
  • Website: upmyinfluence.com