The eCommerce Marketing Podcast walks you through everything that goes into ecommerce marketing — from inbound marketing to paid advertising to conversions. Learn the strategies top marketing experts use to grow their businesses.
Vicky Pasche, co-founder and CEO of Dapper Boi, shares her journey from Shark Tank rejection to building a seven-figure, all-gender apparel brand. Initially aimed at solving the problem of ill-fitting clothing for masculine-presenting women, Dapper Boi gained visibility and sales after Shark Tank. Key growth strategies included relatability, transparency, and community building. Vicky discusses overcoming challenges by breaking binary thinking and communicating with diverse customer personas. She also highlights the use of AI in marketing, including brand voice training for email and social media, and developing a genderless avatar for fitting. Vicky emphasizes the importance of starting the entrepreneurial journey despite rejections and shares her love for 90s R&B and karaoke.
Key Episode Takeaways:
- Dapperboy started as a brand to solve the problem of ill-fitting clothing for masculine-presenting women and evolved into an all-gender brand.
- The appearance on Shark Tank gave Dapperboy visibility and validation, leading to increased sales and positive impact on customers’ lives.
- Key strategies for growth included being relatable, transparent, and building a strong community.
- Overcoming challenges in carving out a niche involved breaking binary thinking and effectively communicating with different customer personas.
- The use of AI in marketing is a growing trend that can have a significant impact on business growth. Dapper Boi has embraced AI technologies for email marketing and social media content, teaching AI their brand voice.
- They are working on utilizing AI for fitting, creating a genderless avatar that shows how outfits would look on different body types.
- Building a strong community is important for e-commerce brands, and Dapper Boi has utilized social media and email marketing to foster and engage their community.
- When facing rejections, it’s important to get out of your own way and remember that you are asking for your business, community, and customers, not just for yourself.
- Vicky Pasche loves 90s R&B and karaoke.
For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com
Or on YouTube at:
https://www.youtube.com/channel/UC3PgT0NOGzpdPGQtBK0XLIQ
Follow Arlen:
Twitter: https://twitter.com/askarlen
Facebook: https://www.facebook.com/arlen.robinson.7
Instagram: https://www.instagram.com/arlenyohance/
LinkedIn: https://www.linkedin.com/in/arlenrobinson/
Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more.
Thanks for listening. Be sure to subscribe and leave a review.
In this episode of the Ecommerce Marketing Podcast, host Arlen Robinson interviews Vicky Pasche, the co-founder and CEO of Dapper Boi. Vicky shares her inspiring journey of turning a Shark Tank rejection into a thriving seven-figure apparel brand. She discusses the evolution of Dapper Boi, the importance of authenticity, and how they leverage technology and community engagement to grow their business.
Key Takeaways
- Background and Evolution of Dapper Boi ([00:02] – [04:08])
- Vicky’s transition from casino marketing to founding Dapper Boi
- The initial vision of creating suits for women, evolving to an all-gender brand
- Impact of Shark Tank Appearance ([04:41] – [08:25])
- How Shark Tank exposure boosted the brand despite not getting a deal
- Personal stories of how Dapper Boi’s mission has positively impacted customers
- Challenges and Overcoming Them ([16:49] – [18:11])
- Navigating the competitive apparel industry with a unique, inclusive message
- Importance of resonating with a diverse customer base
- Embracing AI Technologies ([18:52] – [20:41])
- Use of AI for marketing and social media content
- Developing a genderless avatar for better online fitting experiences
- Community Engagement Strategies ([21:55] – [26:09])
- Building and maintaining a community through Kickstarter and email marketing
- Creating FOMO with pre-orders and VIP drops
- Advice for Entrepreneurs ([27:33] – [28:56])
- Encouragement to first-time founders to stay resilient
- Viewing investor pitches as opportunities for the business and community
Podcast Guest Info
Vicky Pasche
CEO of Dapper Boi
LinkedIn: Vicky Pasche
Instagram: Dapper Boi
Instagram: Meet the Pasche’s
