The eCommerce Marketing Podcast walks you through everything that goes into ecommerce marketing — from inbound marketing to paid advertising to conversions. Learn the strategies top marketing experts use to grow their businesses.
In this episode of the E-commerce Marketing Podcast, host Arlen Robinson speaks with Morgan Taylor, co-founder of Jolly SEO, about the evolving landscape of SEO, particularly focusing on link building and the impact of AI on search strategies. Morgan shares insights on how businesses can adapt their SEO strategies, debunk common myths, and prioritize effective practices for e-commerce success. The conversation also touches on the importance of brand building in the age of AI and concludes with a discussion on SEO wins and lessons learned from real client experiences.
Key Episode Takeaways:
- Link building is still a vital part of SEO.
- Quality backlinks are more important than ever.
- AI tools can enhance SEO strategies, not replace them.
- Many SEO tasks can be done by business owners themselves.
- Long tail keywords can drive targeted traffic.
- Building a brand is crucial in the digital landscape.
- A strong figurehead can enhance outreach efforts.
- SEO is not as complex as many believe.
- E-commerce businesses should focus on less competitive niches.
- Networking and community engagement can lead to SEO success.
- If you feel Morgan and his team at Jolly SEO can help your business, you may visit: https://www.jollyseo.com
For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com
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Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more.
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Morgan Taylor, co-founder of Jolly SEO, shared insights on SEO, focusing on link building and adapting to AI-driven search. He discussed Jolly SEO’s evolution, the importance of quality backlinks, and creating niche-focused, buyer-intent content. Morgan emphasized that SEO is accessible to business owners with the right tools and strategies. He shared a success story of a mattress retailer achieving 5x traffic growth through strategic link building and branding. The episode concluded with tips on staying competitive and building authority in the evolving SEO landscape.
Introduction (00:01 – 00:50)
- Host Arlen introduces Morgan Taylor, co-founder of Jolly SEO.
- Morgan shares his excitement about discussing SEO and its relevance to the audience.
The Evolution of Jolly SEO (00:50 – 02:25)
- Morgan explains Jolly SEO’s journey from content writing to a specialized focus on link building.
- The company shifted to journalist outreach and digital PR in 2020 to meet client needs.
Is Link Building Dead? (03:02 – 07:21)
- Morgan debunks the myth of link building being obsolete.
- He emphasizes the shift from traditional methods to creating high-quality, organic backlinks through digital PR and compelling content.
Adjusting to AI and Generative Search (07:27 – 12:46)
- Discussion on AI’s impact on SEO and marketing strategies.
- Morgan highlights the importance of building a brand presence and producing quality content to remain competitive in AI-driven search environments.
Misconceptions About SEO (14:55 – 16:43)
- Morgan addresses the misconception that SEO is too complex for business owners to handle themselves.
- He suggests that tools and platforms enable even non-experts to engage in effective SEO practices.
Priorities for E-Commerce Startups (17:09 – 20:29)
- Advice for startups to focus on niche topics and long-tail keywords.
- Morgan stresses creating buyer-intent content that is well-crafted and informative.
The Role of Keywords in the Future (20:29 – 23:56)
- Discussion on how keywords and SEO might evolve with AI and generative search.
- Morgan advises focusing on brand authority over keyword-specific strategies.
Notable SEO Success Stories (24:50 – 26:20)
- Morgan shares a case study of a mattress retailer that saw a 5x traffic increase due to effective SEO and link-building campaigns.
- He highlights the role of having a strong brand figurehead in outreach.
Final Insights and Fun Fact (27:02 – 28:56)
- Morgan reflects on the adaptability of SEO strategies.
- Fun fact: Morgan transitioned from being a bartender to becoming an entrepreneur, emphasizing that anyone can succeed with the right drive.
Closing and Contact Information (29:40 – 30:25)
- Morgan encourages listeners to join the Facebook group “White Hat SEO Link Building” or connect with him via LinkedIn.
- Website: www.jollyseo.com
Guest Contact Information:
- Facebook Group: White Hat SEO Link Building
- LinkedIn: Connect with Morgan Taylor or Greg Hylers
- Website: www.jollyseo.com
