The eCommerce Marketing Podcast walks you through everything that goes into ecommerce marketing — from inbound marketing to paid advertising to conversions. Learn the strategies top marketing experts use to grow their businesses.
John Li, co-founder of PickFu, discusses the importance of consumer feedback in driving sales and growing e-commerce businesses. He shares how PickFu helps businesses make data-driven decisions by providing instant feedback from target audiences. John emphasizes the value of real consumer feedback in testing advertising efficacy, optimizing product imagery, and conducting competitive testing. He also highlights the role of consumer insights in effectively communicating sustainability efforts and shaping the future of shopping on social commerce platforms. Throughout the conversation, John emphasizes the need for businesses to listen to their customers and make informed decisions based on their feedback.
Key Episode Takeaways:
Consumer feedback is crucial for making data-driven decisions in e-commerce.
Testing advertising efficacy, optimizing product imagery, and conducting competitive testing are key areas where consumer feedback can drive sales.
Consumer insights can help businesses effectively communicate their sustainability efforts without falling into the trap of greenwashing.
Consumer feedback plays a significant role in shaping the future of shopping on social commerce platforms.
Listening to customers and making informed decisions based on their feedback is essential for business success.
For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com
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https://www.youtube.com/channel/UC3PgT0NOGzpdPGQtBK0XLIQ
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Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more.
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In this episode of the Ecommerce Marketing Podcast, host Arlen Robinson interviews John Li, the co-founder of PickFu, a consumer research platform providing instant feedback from target audiences. John shares his journey from software engineering to creating PickFu and discusses the importance of using real consumer feedback to drive sales and enhance marketing strategies. The conversation delves into how PickFu complements AI tools, helps businesses recover post-pandemic, and ensures data privacy and ethical handling. John also touches on how consumer insights can aid in communicating sustainability efforts and optimizing augmented reality experiences in e-commerce.
Key Takeaways
- Introduction and Background ([00:01] – [02:34])
- John’s background in computer science and transition from Microsoft to entrepreneurship
- Creation of PickFu to resolve internal design disagreements by obtaining unbiased feedback from real consumers
- Impact of AI and Consumer Feedback ([06:28] – [08:32])
- PickFu complements AI by providing high-quality human feedback
- Use of AI within PickFu to summarize large amounts of consumer feedback into executive summaries
- Benefits of Real-time Consumer Feedback ([10:45] – [14:44])
- Testing advertising efficacy to ensure the right message is conveyed
- Optimizing product imagery to stand out in competitive marketplaces like Amazon
- Conducting competitive testing to understand why consumers might prefer competitors’ products
- Privacy and Data Handling ([15:19] – [18:09])
- Importance of ethical data handling and compliance with regulations like GDPR and CCPA
- Ensuring panelists sign NDAs and self-report demographics to maintain data integrity
- Communicating Sustainability Efforts ([19:39] – [21:55])
- Using consumer feedback to determine the importance of sustainability to target audiences
- Testing different types of sustainability messaging and packaging
- Optimizing Augmented Reality Experiences ([23:00] – [24:36])
- Example of a furniture retailer using PickFu to determine the best virtual room settings for product display
- Importance of testing variations to find the most appealing presentation
- Social Commerce and Consumer Feedback ([25:37] – [27:06])
- Role of consumer feedback in shaping the future of shopping on social platforms like TikTok Shop and Facebook
Podcast Guest Info
John Li
Co-Founder of PickFu
LinkedIn: John Li
