The eCommerce Marketing Podcast walks you through everything that goes into ecommerce marketing — from inbound marketing to paid advertising to conversions. Learn the strategies top marketing experts use to grow their businesses.
Lucas Robinson, founder and CEO of Weblife, shares insights on leveraging CRM data in e-commerce marketing. He emphasizes the importance of clean and organized CRM data and recommends hiring a subject matter expert to set up the CRM correctly. Robinson highlights the power of AI in analyzing CRM data and creating personalized marketing campaigns. He discusses the role of customer segmentation and avatars in tailoring marketing efforts. Robinson predicts that AI will play a significant role in CRM data analysis and marketing strategies in the future.
Key Episode Takeaways:
- Clean and organize your CRM data and hire a subject matter expert to set it up correctly.
- Use AI to analyze CRM data and create personalized marketing campaigns.
- Customer segmentation and avatars help tailor marketing efforts to specific customer segments.
- AI will play a significant role in CRM data analysis and marketing strategies in the future.
If you feel Lucas and his team at WebLife can help you, you may visit: https://weblifestores.com
For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com
Or on YouTube at:
https://www.youtube.com/channel/UC3PgT0NOGzpdPGQtBK0XLIQ
Follow Arlen:
Twitter: https://twitter.com/askarlen
Facebook: https://www.facebook.com/arlen.robinson.7
Instagram: https://www.instagram.com/arlenyohance/
LinkedIn: https://www.linkedin.com/in/arlenrobinson/
Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more.
Thanks for listening. Be sure to subscribe and leave a review.
Guest: Lucas Robinson, Founder and CEO of WebLife
Summary: In this episode of the eCommerce Marketing Podcast, host Arlen Robinson interviews Lucas Robinson, founder and CEO of WebLife, about the power of leveraging CRM data in e-commerce marketing. Lucas shares his journey from starting a vending business to leading a successful portfolio of e-commerce brands. He highlights the importance of clean and organized CRM data, the role of AI in data analysis, and the effectiveness of customer segmentation in creating personalized marketing campaigns.
Key Takeaways:
- Lucas’s Background and Entrepreneurial Journey (00:02:03):
- Transition from a vending business to e-commerce.
- Growth and development of WebLife and budgetmailboxes.com.
- Introduction to Leveraging CRM Data (00:09:11):
- Importance of organized CRM data.
- Use of AI to understand customer segments and create targeted campaigns.
- Benefits of AI in CRM Data Analysis (00:13:38):
- AI’s ability to analyze multiple data points and improve customer segmentation.
- AI’s efficiency compared to traditional methods.
- Key Metrics for Marketing Decisions (00:14:55):
- Focus on Lifetime Value (LTV) of top customer segments.
- Aligning marketing teams on specific customer segments for better results.
- Effectiveness of Tailored Marketing Campaigns (00:16:55):
- Higher engagement and ROI from targeted campaigns.
- Examples of tailored messaging for different customer segments.
- Advice for New E-Commerce Startups (00:20:09):
- Importance of a clean and organized CRM setup.
- Hiring subject matter experts for CRM setup.
- Focus on customer segmentation and understanding customer avatars.
- Future of CRM Data and AI (00:26:26):
- Role of AI in handling data discrepancies and identifying customer segments.
- Potential of AI agents in reducing costs and improving efficiency.
- Fun Fact About Lucas (00:29:28):
- Passion for adventure and outdoor activities.
- Plans to organize an adventure trip for entrepreneurs in Baja, Mexico.
Guest Information:
- Lucas Robinson
- Founder and CEO of WebLife
- LinkedIn: Lucas Robinson
Thank you for listening to the eCommerce Marketing Podcast. You need to get more feedback and reviews from your customers and improve your customer retention. We have made it easy to do all of this with our advanced customer feedback software. Just visit getosi.com/feedback and sign up for a free trial today.
Did you know you can grow a simple passion, like baking cupcakes, into a market-changing household brand? Well, our fabulous guest today did just that and so much more! Jasmine Star and I are back with another collab episode with the incredible Candace Nelson! You might know her as the founder of the iconic Sprinkles Cupcakes and the delicious Pizzana pizza or as a shark on Shark Tank. Told you she was incredible!
