The eCommerce Marketing Podcast walks you through everything that goes into ecommerce marketing — from inbound marketing to paid advertising to conversions. Learn the strategies top marketing experts use to grow their businesses.
In this episode of the e-commerce marketing podcast, Arlen Robinson interviews Kausambi Manjita, the Chief Product Officer at Mason. They discuss the future of AI in retail and e-commerce and how it can benefit businesses. Kausambi shares her insights on how AI technologies can help e-commerce businesses drive growth, increase personalization, and improve customer experience. She emphasizes the importance of understanding the specific needs and challenges of a business and finding AI solutions that can address those issues. Kausambi also highlights some interesting AI innovations in the beauty and personal care industry, such as skin tone finders and personalized cart challenges.
Key Episode Takeaways:
- AI technologies can help e-commerce businesses drive growth and increase personalization.
- Understanding the specific needs and challenges of a business is crucial when implementing AI solutions.
- AI innovations in the beauty and personal care industry, such as skin tone finders and personalized cart challenges, are improving customer experience.
- AI can augment and enhance the capabilities of sales teams in brick-and-mortar stores.
- Small e-commerce businesses should focus on the areas of their funnel that need improvement and evaluate AI solutions that can address those specific needs.
If you feel Kausambi and her team at Mason can help you, you may visit: https://www.getmason.io
For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com
Or on YouTube at:
https://www.youtube.com/channel/UC3PgT0NOGzpdPGQtBK0XLIQ
Follow Arlen:
Twitter: https://twitter.com/askarlen
Facebook: https://www.facebook.com/arlen.robinson.7
Instagram: https://www.instagram.com/arlenyohance/
LinkedIn: https://www.linkedin.com/in/arlenrobinson/
Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more.
Thanks for listening. Be sure to subscribe and leave a review.
In this episode of the e-commerce marketing podcast, host Arlen Robinson talks with Kausambi Manjita, the Chief Product Officer at Mason, about the transformative power of AI in retail and e-commerce. Kausambi shares her insights on how AI technologies can drive business growth, enhance personalization, and improve customer experiences. The discussion covers the specific needs of businesses, innovative AI solutions, and practical steps for integrating AI into e-commerce operations.
Key Takeaways
- Introduction and Background [00:01 – 04:00]
- Kausambi shares her journey from a fascination with science fiction to becoming a leader in AI and e-commerce.
- Vision of AI in Retail and E-commerce [05:39 – 10:51]
- AI will enable small e-commerce teams to achieve more with less, making decision-making and actions simpler and more powerful.
- Comparing AI Advancements in E-commerce vs. Traditional Retail [13:34 – 19:09]
- Online sectors see immediate benefits, while offline retail focuses on augmenting sales teams and improving decision-making.
- First Steps for Small E-commerce Startups [22:53 – 27:41]
- Identify the weakest areas in the business funnel and focus on specific AI use cases that can provide immediate impact and long-term scalability.
- Interesting AI Innovations in E-commerce [28:56 – 33:59]
- Innovations like AI skin tone finders in the beauty industry and personalized gamified incentives for improving cart abandonment rates highlight the potential of AI to enhance customer experiences.
- Fun Fact and Contact Information [35:37 – 38:18]
- Kausambi reveals her passion for cooking and her past as a food blogger, providing a personal touch to the conversation.
Guest Information
Kausambi Manjita
Chief Product Officer at Mason
Website: getmason.io
LinkedIn: Kausambi Manjita
Instagram: Kausambi Manjita
