Episode Title: Mastering SEO with Kari DePhillips

Host: Arlen Robinson

Guest: Kari DePhillips, CEO of The Content Factory

In this episode of the E-commerce Marketing Podcast, Arlen Robinson interviews Kari DePhillips, CEO of The Content Factory, about the essential aspects of SEO and how businesses can leverage it for better visibility and conversions. Kari, who has been recognized as one of the top women in SEO, shares her extensive knowledge and practical strategies for optimizing websites, creating compelling content, and building authoritative backlinks.

Key Takeaways:

• Introduction and Background [00:00 – 05:00]
  • Kari’s journey from freelance writer to CEO of The Content Factory [02:00].
  • Overview of The Content Factory’s services and clients [03:30].
• Importance of Content in SEO [05:00 – 10:00]
  • Content is still king, but it must be complemented by technical SEO and backlinks [06:00].
  • Ideal content length for ranking is around 2,000 words per page [07:30].
• Changes in SEO Over the Years [10:00 – 15:00]
  • Evolution of SEO practices and increased competition [11:00].
  • Importance of adhering to best practices to avoid penalties [12:30].
• Implementing SEO Strategies [15:00 – 25:00]
  • Starting with keyword research and competitive analysis [16:00].
  • Understanding search intent and creating valuable content [18:00].
  • Example of using long-form blog posts to drive traffic and conversions [20:00].
• Tools for SEO [25:00 – 30:00]
  • Recommended tools: SEMrush, Google Analytics, Google Search Console, Uber Suggest [26:00].
  • Using free tools and resources for keyword research and optimization [28:00].
• Measuring SEO Effectiveness [30:00 – 35:00]
  • Importance of conversion tracking and monitoring KPIs [31:00].
  • Tracking keyword rankings and making adjustments to maintain top positions [32:00].

Guest Info:

• Name: Kari DePhillips
• Position: CEO of The Content Factory
• Website: The Content Factory