The eCommerce Marketing Podcast walks you through everything that goes into ecommerce marketing — from inbound marketing to paid advertising to conversions. Learn the strategies top marketing experts use to grow their businesses.
Jared is the co-founder of SkinCarebyAlana – which is one of the largest online retailers of organic and all natural skin care products. He started the company with his wife and is responsible for over 30 million dollars in product sales. Jared is also the eCommerce consultant for the notorious Neil Patel and founder of BeefySites, which is focused on helping e-commerce founders scale up their businesses.
In this episode, you will learn
- Things that a small businesses should have in place if they want to scale to tens of millions in revenue
- What a small businesses staff / employee base look like if they want to reach the tens of millions of revenue goal
- The timetable that a business should set for achieving massive growth
- Examples of businesses that have successfully scaled to tens of millions in revenue
For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com
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https://www.youtube.com/channel/UC3PgT0NOGzpdPGQtBK0XLIQ
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Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more.
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In this episode of the eCommerce Marketing Podcast, host Arlen Robinson interviews Jared Mitchell, co-founder of SkinCarebyAlana, one of the largest online retailers of organic and all-natural skincare products. Jared shares his journey from a professional musician to a successful e-commerce entrepreneur responsible for over $50 million in sales. He also discusses strategies for scaling small e-commerce businesses to tens of millions in revenue.
Key Takeaways:
- Introduction to Jared Mitchell (00:00:57)
- Background on Jared’s journey from music to e-commerce and founding SkinCarebyAlana with his wife.
- Lessons from Working with Neil Patel (00:02:09)
- Insights into Jared’s experience working with digital marketing expert Neil Patel.
- Building a Scalable Business Foundation (00:04:40)
- Essential elements needed for a small e-commerce business to scale successfully.
- Removing the Ceiling and Building a Real Brand (00:09:12)
- Importance of diversifying sales channels and building an authentic brand story.
- Diversification of Sales Channels (00:12:04)
- The need to avoid being a one-trick pony and expanding into multiple revenue streams.
- Staffing for Growth (00:15:02)
- Key roles and strategies for hiring as a business scales to tens of millions in revenue.
- Realistic Timetables for Growth (00:17:48)
- Setting achievable growth targets and understanding that explosive growth is not always typical.
- Actionable Strategies for Scaling (00:21:59)
- Real-world examples and strategies Jared has implemented in his own business and for clients.
Bullet Points of Key Takeaways with Timestamps:
- [00:00:57] Introduction to Jared Mitchell and SkinCarebyAlana.
- [00:02:09] Experience working with Neil Patel.
- [00:04:40] Building a scalable business foundation.
- [00:09:12] Removing the ceiling and creating a real brand.
- [00:12:04] Diversification of sales channels.
- [00:15:02] Staffing for growth.
- [00:17:48] Setting realistic timetables for growth.
- [00:21:59] Actionable strategies for scaling e-commerce businesses.
Guest Information:
Jared Mitchell
- Co-founder of SkinCarebyAlana
- Website: SkinCarebyAlana
