The eCommerce Marketing Podcast walks you through everything that goes into ecommerce marketing — from inbound marketing to paid advertising to conversions. Learn the strategies top marketing experts use to grow their businesses.
In this episode of the E-commerce Marketing Podcast, host Arlen Robinson interviews Senthil Kumar, founder of SEO with Senthil. They discuss the importance of SEO for e-commerce businesses, Senthil’s five-step jumpstart SEO system, and how AI is changing the landscape of SEO. Senthil shares insights on content creation, link building, and the tools that small businesses can use to enhance their SEO strategies. The conversation also touches on Senthil’s personal journey and his plans to offer his SEO program for free to help more entrepreneurs succeed in the digital space.
Key Episode Takeaways:
- Senthil’s journey into SEO began with a gift from his father.
- The five-step jumpstart SEO system focuses on understanding fundamentals and keyword research.
- AI is changing the way businesses approach SEO and content creation.
- Outstanding content is essential for ranking on Google.
- Link building is crucial for establishing website credibility.
- Small businesses should start with free SEO tools before investing in paid options.
- Identifying low competition keywords can lead to quick SEO wins.
- Google’s goals align with business owners’ goals for user experience.
- Senthil is pivoting his business to focus on health and wellness brands.
- SEO education is vital for entrepreneurs to navigate the digital landscape.
If you feel Senthil and his team can help your business, you may visit: https://www.seowithsenthil.com/
For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com
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Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more.
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In this episode, Senthil Kumar, founder of SEO with Senthil, shares his expertise in helping businesses achieve impactful SEO results. Senthil discusses his five-step Jumpstart SEO System, tailored for entrepreneurs to rank on Google’s Page 1 while saving time and money. He also dives into SEO fundamentals, AI’s impact on SEO, and strategies for creating outstanding content that converts. Whether you’re new to SEO or looking to scale, Senthil’s practical insights will empower your business to thrive in the digital landscape.
Key Takeaways with Timestamps:
1. Senthil’s Journey into SEO (1:40)
- Senthil’s introduction to SEO through a gifted WordPress and SEO course and how it led to creating successful websites.
2. Five-Step Jumpstart SEO System (5:03)
- A breakdown of the five steps with real-life examples:
- Step 1: Understanding SEO Fundamentals.
- Step 2: Strategic Keyword Research.
- Step 3: Crafting Differentiated, High-Quality Content.
- Step 4: Optimizing for the User Experience.
- Step 5: Attracting High-Quality Backlinks.
3. AI’s Role in SEO and Content Differentiation (8:58)
- Why average content doesn’t rank anymore and how to use the EEAT (Experience, Expertise, Authoritativeness, and Trustworthiness) framework.
4. Balancing Content for Google and End Users (14:56)
- Aligning content strategies with user satisfaction and Google’s ranking factors.
5. The Evolution of Link Building (18:30)
- Why backlinks remain critical and how Google’s improved algorithms differentiate authentic backlinks from spam.
6. SEO Tools and Cost-Saving Strategies (21:37)
- Recommendations for using free and affordable tools like Ubersuggest for keyword research and tracking performance.
7. Quick Wins in SEO (25:49)
- Targeting low-competition keywords for maximum ROI and leveraging free resources like Senthil’s SEO course.
8. Senthil’s Fun Fact and Career Shift (27:31)
- His pivot to working exclusively with health and wellness brands and releasing his SEO program for free.
Guest Contact Information:
- Website seowithsenthil.com
- Social Media:
- Facebook, Instagram, LinkedIn (accessible via his website links)
