The eCommerce Marketing Podcast walks you through everything that goes into ecommerce marketing — from inbound marketing to paid advertising to conversions. Learn the strategies top marketing experts use to grow their businesses.
In this episode, Arlen Robinson interviews Hristo Arakliev, the co-founder and COO of HyperZone, a top-tier Amazon marketing agency. They discuss strategies for DTC brands to be successful on Amazon, including utilizing the subscribe and save feature, focusing on reviews, optimizing listings, and using Amazon PPC. They also touch on the differences between marketing for DTC brands and traditional retail brands on Amazon. Risto emphasizes the importance of having a trusted partner and generating a certain level of revenue before expanding to Amazon. He also advises against using Amazon for CBD products or high-end clothing brands. In this conversation, Hristo Arakliev discusses the challenges and strategies for success on Amazon. He emphasizes the importance of focusing on the quality and functionality of the product, as well as building a unique and Western-oriented brand to stand out from Chinese sellers. Hristo also highlights common mistakes that brands make on Amazon, such as underestimating the platform and neglecting logistics and packaging. He advises D2C brands to approach Amazon from their strengths, whether it’s leveraging influencers or building a network of websites for organic SEO traffic. Hristo concludes by discussing the difficulties of opening an Amazon account and the need for better vetting processes.
Key Episode Takeaways:
Utilize the subscribe and save feature on Amazon to offer discounts and encourage repeat purchases.
Focus on generating reviews to build trust and credibility for your brand.
Optimize your listings and use Amazon PPC to drive traffic and increase sales.
Consider the suitability of Amazon for your brand based on factors such as revenue, product type, and target audience. Focus on the quality and functionality of your product to stand out on Amazon.
Build a unique and Western-oriented brand to differentiate yourself from Chinese sellers.
Avoid common mistakes on Amazon, such as underestimating the platform and neglecting logistics and packaging.
Utilize influencers and organic SEO traffic to drive sales and brand awareness.
Be prepared for the challenges of opening an Amazon account and consider working with an agency for assistance.
If you feel Hristo and his team at HYPERZON can help you, you may visit: https://hyperzon.io/
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Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more.
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In this episode of the Ecommerce Marketing Podcast, Arlen Robinson speaks with Hristo Arakliev, co-founder and COO of Hyperzone, a top-tier Amazon marketing agency. Hristo shares his insights on how Direct-to-Consumer (DTC) brands can successfully navigate and leverage Amazon as a sales channel. He discusses key strategies, common mistakes, and the nuances of Amazon marketing that brands need to be aware of to maximize their success on the platform.
Hristo’s journey into the e-commerce world started eight years ago, and over time, he has honed his expertise, leading to the establishment of Hyperzone. His agency now helps brands, primarily from the US, to expand their reach and increase revenue through Amazon, even assisting them in entering the European market.
Key Takeaways
- Importance of Subscribe and Save (05:55):
Hristo explains how the “Subscribe and Save” feature on Amazon can drive customer retention, with some accounts boasting over 10,000 subscribers. This strategy is particularly effective for products purchased frequently, such as supplements or household items. - DTC Brands’ Advantage on Amazon (10:46):
DTC brands often have an upper hand when entering Amazon because they can leverage their existing customer base and brand recognition. This multi-channel strategy helps them achieve significant sales quickly after launching on Amazon. - When Amazon Might Not Be a Good Fit (13:30):
Hristo discusses scenarios where Amazon might not be the best platform, such as for CBD-related products, bulky items, or high-end clothing brands. He emphasizes the importance of having a revenue threshold before expanding to Amazon. - First Steps to Turn Around Struggling Amazon Sales (15:59):
For brands struggling on Amazon, Hristo recommends focusing on gathering reviews, optimizing listings, and setting up Amazon PPC campaigns. Reviews are crucial for building trust, and well-optimized listings help improve visibility and conversion rates. - Common Mistakes to Avoid on Amazon (27:42):
Hristo highlights the common pitfalls brands face on Amazon, including underestimating the platform, mishandling account setup, and not optimizing listings for Amazon SEO. He stresses the importance of careful account management and understanding Amazon’s unique requirements.
Guest Information
- Hristo Arakliev
- Co-founder and COO of Hyperzone
- Website: Hyperzone
