The eCommerce Marketing Podcast walks you through everything that goes into ecommerce marketing — from inbound marketing to paid advertising to conversions. Learn the strategies top marketing experts use to grow their businesses.
Emma Shermer Tamir discusses strategic positioning, customer research and brand identity building. She shares the story of Stanley, a brand that successfully transformed its identity and positioned itself strategically in a high competition environment. Emma emphasizes the importance of understanding your target market and evolving with their needs. She also discusses the differences in strategic positioning for startup brands versus established brands. Additionally, she mentions the pitfalls of diluting brand identity and losing sight of what made a brand successful in the first place. The conversation explores the importance of having a tailored strategy and sticking with it, as well as the key elements of effective customer research. She also discusses the future of brand identity in high competition markets and the need to create strong connections with customers. The conversation concludes with a fun fact about the guest and information on how to reach out to her.
Key Episode Takeaways:
- Understanding your target market and evolving with their needs is crucial for brand success.
- Strategic positioning is especially important for startup brands to differentiate themselves from the competition.
- Established brands should maintain a clear brand identity while also appealing to a wider audience.
- Diluting brand identity and losing sight of what made a brand successful can lead to financial struggles.
- Customer research and understanding the competitive landscape are essential for effective brand positioning. Having a tailored strategy is crucial for brands to stand out and succeed.
- Effective customer research involves analyzing competitor’s customers, reviewing customer feedback, and leveraging social media.
- Building a strong brand identity and connecting with customers is essential for long-term growth.
- In high competition markets, brands need to find unique ways to grab and hold attention.
- Living on multiple continents can provide a diverse perspective and appreciation for different cultures.
For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com
Or on YouTube at:
https://www.youtube.com/channel/UC3PgT0NOGzpdPGQtBK0XLIQ
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Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more.
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In this episode of the Ecommerce Marketing Podcast, host Arlen Robinson interviews Emma Schermer Tamir, co-founder of Marketing by Emma. Emma shares insights on strategic positioning, customer research, brand identity building, and Amazon product page optimization. Her experience in helping over 2,000 businesses transform into unbeatable brands provides valuable lessons for e-commerce entrepreneurs.
Key Takeaways
- Background and Journey ([00:01] – [03:12])
- Emma’s background as a skilled writer and transition into marketing
- The inception of Marketing by Emma and its focus on the Amazon ecosystem
- Strategic Brand Transformation Example ([05:28] – [12:04])
- Stanley’s brand transformation from a working man’s brand to a trendy, social media-savvy brand
- Importance of staying adaptable and recognizing new customer opportunities
- Differences in Strategic Positioning ([13:29] – [20:49])
- Startups need clarity, precision, and a narrow focus to build momentum
- Established brands must balance maintaining a clear identity while appealing to a broader audience
- Effective Customer Research ([22:07] – [26:52])
- Analyzing competitors, customer reviews, and social media for deeper insights
- Importance of a detailed and focused customer avatar
- Future Trends and Brand Identity ([28:12] – [33:00])
- Rise of social selling and the importance of clear brand identity
- Successful examples like Liquid Death and Elf Cosmetics
Podcast Guest Info
Emma Schermer Tamir
Co-founder of Marketing by Emma
YouTube Channel: Marketing by Emma
