The eCommerce Marketing Podcast walks you through everything that goes into ecommerce marketing — from inbound marketing to paid advertising to conversions. Learn the strategies top marketing experts use to grow their businesses.
In this conversation, Elizabeth Greene discusses the complexities and strategies of Amazon advertising, emphasizing the importance of understanding the platform’s unique dynamics. She shares insights on effective ad types, common pitfalls sellers encounter, and the necessity of balancing chaos in both business and personal life. Elizabeth also highlights upcoming trends in Amazon advertising for 2025, including rising costs and the importance of leveraging first-party data for better decision-making.
Key Episode Takeaways:
- Amazon advertising can lead to better market share.
- 50% of sales on average come from ads.
- Sponsored products are crucial for visibility.
- Keyword relevance is key to ad success.
- Avoid over-optimizing ads based on a cost metric.
- Balancing chaos is essential in business management.
- Costs in advertising are expected to rise in 2025.
- First-party data can enhance advertising strategies.
- Intentionality in decision-making drives success.
- Understanding customer behavior is vital for ads.
If you feel Elizabeth and her team can help your business, you may visit: https://junglr.com/
For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com
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Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more.
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In this episode of the eCommerce Marketing Podcast, we are joined by Elizabeth Greene, founder of Junglr, an agency specializing in helping Amazon sellers scale efficiently with expert strategies and Amazon ads. Elizabeth shares her insider knowledge, honed through her experience as a former Amazon seller and her journey managing a bustling household of six children. She dives into proven techniques to optimize Amazon ads, avoid common mistakes, and navigate the challenges of a competitive marketplace.
Key Topics Discussed
- Top-down strategies for scaling Amazon businesses with ads.
- How sponsored products can drive organic growth and improve rankings.
- Avoiding pitfalls like over-optimization and poor keyword selection.
- Balancing business scaling and personal life as a busy parent.
- Upcoming trends in Amazon advertising to watch for in 2025.
Time Stamps
- [00:05] – Introduction: Navigating the complexities of Amazon ads.
- [00:43] – The evolving landscape of Amazon advertising and its impact.
- [01:24] – How advertising affects organic placement on Amazon.
- [04:13] – Top three strategies for reaching eight-figure revenue.
- [06:01] – Optimizing ads with relevant keywords and targeting.
- [09:30] – Avoiding common mistakes in Amazon ad campaigns.
- [14:47] – Managing chaos: Parallels between parenting and scaling businesses.
- [18:35] – Trends in Amazon advertising for 2025.
- [23:12] – Fun fact: Living on 100 acres at the edge of a national forest.
- [24:24] – Guest contact information and closing remarks.
Guest Contact Information
- Website: Junglr.com
- Explore services or book a call directly through the site.
- LinkedIn: Elizabeth Greene
- Follow her for actionable insights on Amazon advertising.
Be sure to visit these links for more expert content and support tailored to Amazon sellers!
