Episode Title: Mastering Link Building and Content Marketing with Venchito Tampon of SharpRocket

Guest: Venchito Tampon, Co-founder and Marketing Director at SharpRocket

In this episode of the eCommerce Marketing Podcast, host Arlen Robinson interviews Venchito Tampon, Co-founder and Marketing Director at SharpRocket. Venchito shares his expertise in link building, content marketing, and client acquisition. SharpRocket is a marketing agency focused on quality link building, outreach, and strategy, serving clients of various sizes, including SEO agencies and Fortune 500 companies across the US, Australia, UK, and Canada.

Key Takeaways:

• Introduction and Venchito’s Background (00:00:35):
  • Venchito’s journey from content writer to co-founding SharpRocket.
  • Experience working with John Cooper, a renowned link-building expert.
• Understanding Link Building (00:03:50):
  • Definition and importance of link building for e-commerce sites.
  • Driving traffic and generating conversions through strategic link acquisition.
• Starting with Connections and Partnerships (00:06:15):
  • Utilizing existing relationships with manufacturers and suppliers.
  • Reaching out to sites that mention your brand for link opportunities.
• Forum Marketing for Link Building (00:08:45):
  • Providing value in forums rather than spamming links.
  • Building authority and driving traffic through meaningful interactions.
• Managing Link Building Internally vs. Outsourcing (00:12:00):
  • Importance of setting up processes for in-house link building.
  • Ensuring quality when outsourcing link building to agencies.
• Creative Content Marketing Strategies (00:17:30):
  • Creating content targeted at linkable audiences.
  • Developing data-driven and statistics-based content for higher engagement.
  • Recreating broken or dead pages from competitors for new link opportunities.
• Determining Quality Sites for Link Building (00:23:15):
  • Ensuring relevance of the site to your niche.
  • Focusing on link types that drive traffic and conversions.
  • Using metrics like organic traffic from SEMrush to evaluate potential sites.
• Link Acquisition Goals (00:28:30):
  • Determining the number of links based on industry competitiveness and vertical.
  • Understanding link velocity and competitor analysis to set realistic goals.

Guest Information:

• Name: Venchito Tampon
• Position: Co-founder and Marketing Director at SharpRocket
• Website: SharpRocket
• Email: [email protected]