The eCommerce Marketing Podcast walks you through everything that goes into ecommerce marketing — from inbound marketing to paid advertising to conversions. Learn the strategies top marketing experts use to grow their businesses.
Marketing Strategies Revealed in this Episode:
- What is influencer marketing
- How to find influencers
- How to track referrals from influencers
- The best social networks for influencer success
Episode Title: Leveraging Influencer Marketing to Boost Your E-Commerce Sales
Guest: Caroline Balinska, Founder of Just Ask Parker and Winning with Shopify
In this episode of the eCommerce Marketing Podcast, host Arlen Robinson interviews Caroline Balinska, founder of Just Ask Parker, the only small task marketing agency for Shopify. Caroline shares her extensive experience in marketing and eCommerce, and delves into the topic of influencer marketing. She explains how eCommerce businesses, especially those on Shopify, can leverage influencer marketing to drive traffic and sales, particularly when Facebook ads are becoming increasingly expensive.
Key Takeaways:
- Introduction to Caroline Balinska and Just Ask Parker (00:00:45):
- Caroline’s entrepreneurial background and journey in eCommerce.
- Founding Just Ask Parker to help Shopify store owners with marketing tasks.
- What is Influencer Marketing? (00:06:15):
- Explanation of influencer marketing beyond Instagram, including YouTube, Pinterest, and affiliates.
- The evolution of affiliates into modern influencers.
- Defining an Influencer (00:10:30):
- Anyone with an audience who provides advice and engages their followers.
- Importance of micro-influencers with smaller, more engaged audiences.
- Benefits of Micro-Influencers (00:12:40):
- Higher engagement rates with smaller audiences.
- Examples of successful micro-influencers and their impact.
- Finding the Right Influencer (00:18:25):
- Tools and platforms like Brand Snob and Glambassador to connect with influencers.
- Importance of crafting compelling campaigns to attract influencers.
- Tracking Influencer Performance (00:27:15):
- Using affiliate software like OmniStar to track sales and engagement.
- Setting fair commission rates to incentivize influencers.
- Choosing the Right Social Networks (00:34:00):
- The effectiveness of different platforms for various types of influencers.
- Matching influencers with the right audience on the right platform.
- Influencer Marketing Tips (00:39:10):
- The necessity of genuine engagement and due diligence.
- Persistence and effort in influencer outreach and collaboration.
Guest Information:
- Caroline Balinska
- Founder of Just Ask Parker and Winning with Shopify
- Website: Just Ask Parker
- Website: Winning with Shopify
