ECOMMERCE

MARKETING Podcast

Influencer Marketing, Social Commerce and Livestream Commerce – with Alessandro Bogliari

Title: Unlocking the Power of Influencer Marketing with Alessandro Bogliari

Guest: Alessandro Bogliari, CEO & Co-Founder of The Influencer Marketing Factory

Host: Arlen Robinson

In this episode of the Ecommerce Marketing Podcast, host Arlen Robinson speaks with Alessandro Bogliari, the CEO & Co-Founder of The Influencer Marketing Factory. Alessandro shares his journey from academia to founding a leading influencer marketing agency, and provides deep insights into how influencer marketing can drive success for e-commerce businesses.

Key Takeaways:

  • [2:50] Alessandro’s Background:
    • Alessandro’s journey started nine years ago with his master thesis on influencer marketing, which led to the founding of The Influencer Marketing Factory.
  • [7:10] Case Studies in Influencer Marketing:
    • Example 1: Springfree Trampolines – Highlighting ease of setup and emotional impact led to significant sales increases for high-ticket items.
    • Example 2: Pura Fragrances – Showcasing daily use and emotional benefits helped drive conversions for smaller, everyday items.
  • [15:25] Finding the Right Influencer:
    • Look beyond vanity metrics like followers and views. Focus on demographics, historical data, and past performance with promo codes and sales.
  • [22:30] Strategies for Small Businesses:
    • Start small by doing your own influencer outreach and negotiations. Use affordable influencer marketing platforms for discovery and tracking.
  • [30:10] Challenges and Pitfalls in Influencer Marketing:
    • Avoid putting all your budget into one influencer. Diversify to mitigate risks. Understand that influencer marketing is not immediate; it’s a longer-term strategy.
  • [38:40] The Future of Influencer Marketing:
    • Emerging trends include social commerce and live stream shopping, with a focus on making the purchasing process smoother and more integrated into social media platforms.

Guest Info:

New Episodes Every Monday

Check Out Featured Shows!