ECOMMERCE

MARKETING Podcast

Inbound Marketing and Conversion Optimization – with Nirav Mehta

Episode Title: Mastering Inbound Marketing and Conversion Optimization with Nirav Mehta

Guest: Nirav Mehta, Founder of Putler

In this episode of the eCommerce Marketing Podcast, host Arlen Robinson interviews Nirav Mehta, an experienced entrepreneur known for his expertise in inbound marketing and conversion optimization. Nirav shares his journey from being a geeky computer science major to becoming a successful entrepreneur. He discusses the importance of data-driven decision-making in marketing and offers valuable insights on how businesses can effectively use inbound marketing and conversion rate optimization to grow their sales.

Key Takeaways:

  • Nirav’s Background and Entrepreneurial Journey (00:01:00):
    • Transition from a geek to an entrepreneur, solving problems with technology.
    • Importance of using technical knowledge and business acumen in e-commerce.
  • Understanding Inbound Marketing (00:05:00):
    • Definition and contrast with outbound marketing.
    • Benefits of inbound marketing: attracting pre-motivated customers.
  • Introduction to Conversion Rate Optimization (00:10:00):
    • Explanation of CRO and its significance in maximizing conversions.
    • Various stages of CRO: lead pages, website homepage, sales funnel, and emails.
  • Data-Driven Decision Making (00:15:00):
    • The shift from intuition to data for business decisions.
    • Nirav’s 10x formula: triple your traffic, double conversions, and double average revenue per user for exponential growth.
  • Starting with No Data (00:20:00):
    • How new businesses can leverage existing data and competitor insights.
    • Tools for keyword research and Google’s suggestions for content ideas.
  • Effective Inbound Marketing Tactics (00:25:00):
    • Focus on content marketing and SEO.
    • Example of successful content: in-depth article on RFM analysis leading to significant traffic and leads.
  • Optimizing Conversion Rates (00:30:00):
    • Small changes with big impact: tweaking headlines, sales pages, and pricing pages.
    • Example: conversational pricing page increasing revenue sixfold.
  • Looking at Leaders in the Industry (00:35:00):
    • Importance of learning from top players in your niche.
    • Examples of successful companies: HubSpot, Sumo.com, Amazon.
  • Using Tools for CRO (00:40:00):
    • Recommended tools: Inspectlet, Hotjar, Heap.
    • Observing user behavior and making data-driven changes for optimization.
  • Personal Insight (00:45:00):
    • Nirav’s inspiration to enter the tech industry after meeting Bill Gates at 18.

Guest Information:

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