The eCommerce Marketing Podcast walks you through everything that goes into ecommerce marketing — from inbound marketing to paid advertising to conversions. Learn the strategies top marketing experts use to grow their businesses.
For over 15 years, Jude Charles has been producing documentaries for purpose-driven entrepreneurs. He has produced stories for Google, Steve Harvey, and dozens of visionary CEOs.
Jude is the author of Dramatic Demonstration. This book is a roadmap that teaches you how to dig deep to find the compelling stories that no one else knows, and then leverage those stories to grow your business.Jude’s mission is to lead and empower entrepreneurs to have relentless, unwavering courage.
In this episode, you will learn
- Ways to approach and encourage clients to provide testimonials and stories about their use of your product
- When looking through submitted testimonials and client stories, what are some main things that I should highlight
- Tools and resources that a business can use to gather testimonials and client resources
- Examples of some ecommerce businesses that have done a good job profiling their own stories, client stories and testimonials using video
For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com
Or on YouTube at:
https://www.youtube.com/channel/UC3PgT0NOGzpdPGQtBK0XLIQ
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Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more.
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In this episode of the eCommerce Marketing Podcast, host Arlen Robinson interviews Jude Charles, a documentary producer for over 15 years, working with purpose-driven entrepreneurs, including Google and Steve Harvey. Jude is the author of “Dramatic Demonstration,” a book that guides entrepreneurs on leveraging compelling stories to grow their businesses. Jude’s mission is to empower entrepreneurs with relentless, unwavering courage.
Key Takeaways:
- Introduction to Jude Charles (00:00:57)
- Background on Jude’s career in documentary production and storytelling.
- Importance of Storytelling in Business (00:01:48)
- Why stories sell more effectively than facts and figures.
- Jude’s Journey into Storytelling (00:03:01)
- How a high school teacher inspired Jude to start his video production business.
- Crafting an Engaging Business Story (00:04:37)
- Steps for e-commerce businesses to develop their origin story and connect with their audience.
- Leveraging Customer Testimonials (00:07:00)
- Using client stories to showcase the transformative impact of products and services.
- Obtaining Customer Testimonials (00:12:19)
- Strategies for encouraging customers to provide testimonials, including asking in advance, sending gifts, and making the process easy.
- Highlighting Key Elements in Testimonials (00:18:20)
- What to look for when editing testimonials: frequently asked questions, specific moments in time, and customer stories.
- Tools for Gathering Testimonials (00:22:35)
- Recommended tools such as VideoAsk and Testimonial.io, and utilizing smartphone cameras for convenience.
- Examples of Effective Storytelling (00:25:18)
- E-commerce businesses like Purple and Apple that excel in using customer stories and behind-the-scenes content.
Bullet Points of Key Takeaways with Timestamps:
- [00:00:57] Introduction to Jude Charles and his work in documentary production.
- [00:01:48] The critical role of storytelling in business success.
- [00:03:01] Jude’s inspiring journey into the world of storytelling.
- [00:04:37] Steps for crafting an engaging business story.
- [00:07:00] Importance of leveraging customer testimonials.
- [00:12:19] Strategies for obtaining customer testimonials.
- [00:18:20] Highlighting key elements in testimonials.
- [00:22:35] Tools for gathering testimonials.
- [00:25:18] Examples of effective storytelling in e-commerce.
Guest Information:
Jude Charles
- Founder of JudeCharles.co
- Website: JudeCharles.co
