eCommerce Marketing Podcast
The eCommerce Marketing Podcast walks you through everything that goes into ecommerce marketing — from inbound marketing to paid advertising to conversions. Learn the strategies top marketing experts use to grow their businesses.
How to Use Simple Quizzes for Email List Building – with Adam Pearce
Marketing Strategies and Topics Covered in this Episode:
- Why quizzes are more effective for email list building rather than traditional pop ups
- The Klaviyo nucleus approach
- Why email marketing is the brain for all marketing channels
- Examples of businesses that have been successful using quizzes and the Klaviyo Nucleus approach
In this episode of the eCommerce Marketing Podcast, host Arlen Robinson interviews Adam Pearce, the co-founder and CEO of Blend Commerce. Adam shares insights into innovative email list-building strategies using quizzes, highlighting their effectiveness over traditional pop-ups.
Key Takeaways:
- Introduction to Adam Pearce and His Background (00:01:46)
- Transition from management consulting to founding Blend Commerce.
- Blend Commerce’s growth and focus on development, conversion optimization, and email marketing.
- Why Quizzes are More Effective than Pop-Ups (00:08:09)
- Pop-ups often devalue the brand by offering discounts right away.
- Quizzes engage customers by gathering key data and offering personalized recommendations.
- Quizzes help build a long-term relationship with customers rather than a one-time interaction.
- Engaging Customers Through Quizzes (00:11:39)
- Examples of quiz questions to gather customer preferences.
- How data from quizzes can be used to personalize marketing efforts and improve customer segmentation.
- The Klaviyo Nucleus Approach (00:15:55)
- Placing Klaviyo at the core of marketing efforts.
- Integration of best-in-class apps like LoyaltyLion and ReCharge with Klaviyo to enhance customer experience.
- Using Klaviyo to streamline marketing messages and improve customer interactions.
- Real-world Examples and Success Stories (00:21:47)
- Case study of a food product company using quizzes for diet plans.
- Quizzes providing personalized diet and exercise plans, leading to increased sales and customer engagement.
- Dynamic use of quizzes to continually update and improve customer recommendations.
Bullet Points of Key Takeaways with Timestamps:
- [00:01:46] Introduction to Adam Pearce and his transition to Blend Commerce.
- [00:08:09] Advantages of using quizzes over traditional pop-ups.
- [00:11:39] How quizzes gather valuable customer data and enhance engagement.
- [00:15:55] Overview of the Klaviyo Nucleus Approach for integrated marketing.
- [00:21:47] Real-world examples of successful quiz implementation.
Guest Information:
Adam Pearce
- CEO of Blend Commerce
- LinkedIn: Adam Pearce
- Website: Blend Commerce
