Episode Title: How to Use LinkedIn Ads for B2B Lead Generation

Guest: AJ Wilcox, Founder of B2Linked.com

In this episode of the eCommerce Marketing Podcast, host Arlen Robinson interviews AJ Wilcox, founder of B2Linked.com, a LinkedIn Ads-specific ad agency. AJ shares his expertise on using LinkedIn Ads for B2B lead generation, discussing the platform’s unique benefits, targeting capabilities, and effective strategies. He emphasizes the importance of high-value content and targeting the right audience to maximize the effectiveness of LinkedIn Ads.

Key Takeaways:

• Introduction to AJ Wilcox and B2Linked.com (00:01:20):
  • AJ’s background and journey into digital marketing and LinkedIn Ads.
  • Founding B2Linked.com and becoming LinkedIn Ads specialists.
• Why LinkedIn Ads (00:06:10):
  • Explanation of LinkedIn Ads and their high cost per click ($6-$9).
  • Importance of having a high lifetime value customer ($15K+) to justify the cost.
  • Best business targeting capabilities compared to other platforms.
• Ideal Business Types for LinkedIn Ads (00:12:30):
  • B2B lead generation with high lifetime value.
  • White-collar recruiting for specific job roles.
  • Higher education programs like MBAs and PhDs.
• Successful LinkedIn Ads Campaign Example (00:16:50):
  • Case study of a company using LinkedIn Ads for HR software.
  • Transitioning from expensive lead generation to a cost-effective campaign with a high-value asset.
• Effectiveness of LinkedIn Ads (00:22:15):
  • LinkedIn’s unmatched ability to target specific professional audiences.
  • Comparison with Facebook Ads and their different targeting methods.
• Challenges for Small Businesses (00:27:30):
  • High cost and minimum budget requirements ($3-$5K/month).
  • Necessity of high-quality content for effective campaigns.
• Examples of Successful Companies Using LinkedIn Ads (00:30:45):
  • Companies like Google, IBM, and Salesforce effectively using LinkedIn Ads.
  • How to observe their strategies for inspiration.
• LinkedIn Activity and Engagement (00:34:20):
  • Statistics on LinkedIn’s user base (595 million members).
  • Increasing engagement with a 40% year-over-year rise in Newsfeed usage.
• Future of LinkedIn Ads (00:39:10):
  • Growing importance of video content.
  • Comparison with Facebook’s ad inventory and future trends.
• Personal Insight (00:42:55):
  • AJ’s love for speed and his collection of go-karts, side-by-sides, and motorcycles.

Guest Information:

• AJ Wilcox
  • Founder of B2Linked.com
  • Website: B2Linked