Welcome to the Ecommerce Marketing Podcast. In this episode, our guests Theo and Frankie from Kimera Koffee share the inspiring journey of their company, which began as a vision to combine high-altitude coffee from the Dominican Republic with powerful vitamins to enhance cognitive function. Over two years, Kimera Koffee has grown into a lifestyle brand offering a range of healthy food and supplements, including coffee, raw cacao powder, coconut oil, and nut butter. Theo and Frankie discuss their passion for their products and how they leverage marketing to boost sales.

Key Takeaways:

• The Beginning of Kimera Koffee (3:15): Theo and Frankie recount the origins of Kimera Koffee, driven by a desire to make a difference with high-quality coffee and nootropics.
• Education and Ingredient Testing (7:40): Emphasizing the importance of education and rigorous testing to ensure they use the best ingredients and combinations.
• Platform Transition (10:25): Initially starting with Squarespace, they explain why they transitioned to Shopify for better scalability and functionality.
• Top Shopify Apps (13:45): Recommendations for essential Shopify apps to enhance e-commerce operations, including Mailchimp and Bold apps.
• Email Marketing Strategies (16:30): Insight into their weekly email marketing newsletters and the importance of offering consistent value to customers.
• VIP Treatment for Subscribers (20:00): Discussing the benefits of treating ‘subscribe and save’ customers like VIPs to foster loyalty.
• Content Creation and Outsourcing (23:15): Theo and Frankie share their strategy of outsourcing implementation tasks while focusing on creating high-quality content in-house.
• Choosing Brand Ambassadors (26:50): Criteria for selecting brand ambassadors to collaborate with and enhance brand visibility.
• Social Media Content (30:10): The importance of maintaining high-quality images and content on social media platforms.
• Collaborations (34:20): How collaborating with other similar companies can open up new opportunities and drive growth.
• Staying True to Your Brand (37:45): The necessity of being authentic to your brand story and ensuring it is reflected in all marketing efforts.

Guest Information:

• Theo and Frankie from Kimera Koffee
• Website: Kimera Koffee

Resources Mentioned:

• Brain Quick Vitamins by Tim Ferris
• Mailchimp app
• Bold app
• Squarespace to Shopify Importer app

Opt-In Mentioned:

Remember, if you want the discounts mentioned, go to www.getOSI.com/discount or text OSI to 33 444.