Episode Title: How to Put Your eCommerce Email Marketing on Autopilot

Guest: Dylan Kelley, Founder of WaveBreak

Host: Arlen Robinson

In this episode of the eCommerce Marketing Podcast, host Arlen Robinson interviews Dylan Kelley, the founder of WaveBreak. Dylan discusses the enduring power and profitability of email marketing in the face of rising costs and diminishing returns from other digital marketing channels like Facebook and Instagram. He shares insights on how to automate email marketing to boost sales and efficiency, providing practical tips and strategies for eCommerce businesses.

Key Takeaways:

• Dylan’s Journey into Email Marketing (00:01:00)
  • Transition from other marketing methods to founding WaveBreak (00:02:00).
• Importance and Efficiency of Email Marketing (00:04:00)
  • Why email marketing outperforms other channels in customer acquisition and ROI (00:05:00).
• Email Marketing vs. Automation (00:07:00)
  • Key differences and why automation is essential for scaling (00:08:00).
• Setting Up Email Automation (00:10:00)
  • Steps to implement email automation for eCommerce businesses (00:11:00).
• Top Three Recommended Automated Email Sequences (00:13:00)
  • Welcome series, abandoned cart recovery, and post-purchase follow-up (00:14:00).
• Power of Email Sequences (00:16:00)
  • Rescuing 10-50% of abandoned carts with targeted email sequences (00:17:00).
• Framework for Customer Re-engagement (00:19:00)
  • Strategies to re-engage inactive customers and boost repeat purchases (00:20:00).
• Turning Repeat Customers into Biggest Spenders (00:22:00)
  • Techniques to maximize the lifetime value of repeat customers (00:23:00).
• Common Mistakes to Avoid (00:25:00)
  • Pitfalls to watch out for when setting up automated email sequences (00:26:00).

Resources Mentioned:

• Email Marketing Tools:
  • Klaviyo
  • Mailchimp
  • HubSpot
  • ActiveCampaign
  • Campaign Manager

Special Offers:

• Discounts available at getosi.com/discount
• Text OSI to 33 444 for more details

Guest Information: Dylan Kelley

• Founder of WaveBreak
• Email: [email protected]
• Website: WaveBreak

Listen to the Full Episode: Link to Episode

Conclusion:

Dylan Kelley provides valuable insights into leveraging email marketing to drive eCommerce sales. By automating email sequences, businesses can effectively engage with customers at the right moments, recover abandoned carts, and turn repeat buyers into their biggest spenders. This episode is a must-listen for eCommerce entrepreneurs looking to maximize their marketing ROI through email automation.