The eCommerce Marketing Podcast walks you through everything that goes into ecommerce marketing — from inbound marketing to paid advertising to conversions. Learn the strategies top marketing experts use to grow their businesses.
Marketing Strategies Revealed in this Episode:
- How to get started with data analytics
- What key data metrics a business should focus on
- Get direct feedback by talking to customers
Episode Title: Revolutionizing Analytics with Ravi Parikh
Guest: Ravi Parikh, Co-Founder and CEO of Heap Analytics
Host: Arlen Robinson
In this episode of the eCommerce Marketing Podcast, Arlen Robinson interviews Ravi Parikh, co-founder and CEO of Heap Analytics. Ravi discusses how Heap’s innovative analytics platform helps businesses of all sizes understand their customers better by eliminating the manual work that traditional analytics tools require. He shares insights on the importance of analytics for e-commerce businesses, the benefits of automation in analytics, and practical advice for startups and small businesses.
Key Takeaways:
- Introduction to Ravi Parikh and Heap Analytics (00:00:30)
- Overview of Heap Analytics and its benefits for businesses (00:01:00).
- Ravi’s background and the inception of Heap Analytics (00:02:00).
- Importance of Analytics for E-commerce Businesses (00:04:00)
- How analytics provides a competitive edge in a crowded market (00:04:30).
- The necessity of understanding customer behavior to drive outcomes (00:05:30).
- Key Data for Startups to Focus On (00:07:30)
- Importance of tracking attribution and customer touchpoints (00:08:00).
- Using analytics to understand customer journeys and optimize marketing efforts (00:09:00).
- Comparison of Heap Analytics and Google Analytics (00:10:30)
- The limitations of Google Analytics and the advantages of Heap’s automation (00:11:00).
- How Heap simplifies the process of gathering and analyzing data (00:12:30).
- Lessons from Larger E-commerce Brands (00:14:00)
- Conversion rate optimization practices used by big brands (00:14:30).
- The benefits of being experimental and agile as a small business (00:15:30).
- Future of Analytics (00:17:30)
- The role of automation and machine learning in the future of analytics (00:18:00).
- How Heap aims to proactively provide insights through advanced data collection (00:19:00).
- Practical Advice for E-commerce Businesses (00:21:00)
- Importance of talking to customers and understanding their journey (00:21:30).
- Combining data-driven insights with human feedback to improve business strategies (00:22:30).
Guest Information: Ravi Parikh
- Co-Founder and CEO of Heap Analytics
- Email: [email protected]
- Website: Heap Analytics
Links and Resources:
- Access eCommerce videos and other resources to help your business grow: Get OSI Guide
- Subscribe to the eCommerce Marketing Podcast on iTunes and leave a rating and review.
Listen to the Full Episode:Link to Episode
Conclusion:
Ravi Parikh provides valuable insights into the world of analytics, highlighting the importance of understanding customer behavior for e-commerce businesses. He explains how Heap Analytics simplifies the process of data collection and analysis, making it accessible for businesses of all sizes. Ravi’s advice on combining data-driven insights with direct customer feedback offers a comprehensive approach to improving business strategies.
