The eCommerce Marketing Podcast walks you through everything that goes into ecommerce marketing — from inbound marketing to paid advertising to conversions. Learn the strategies top marketing experts use to grow their businesses.
Marketing Strategies Revealed in this Episode:
- Authority eCommerce
- Content marketing
- Content promotion
- Selling directly within your content
Welcome to the Ecommerce Marketing Podcast. Today’s guest is Stacey Herbert, an ecommerce marketing strategist and founder of Brazen Profit Lab and Apothecary Seven. Stacey specializes in helping online store owners boost their traffic, visibility, and sales through effective content marketing. In this episode, Stacey and Robert discuss strategies to position your brand as an authority in your niche and the importance of viewing content marketing as a long-term strategy. Stacey also shares valuable tools for content research and marketing, along with methods to repurpose content for maximum impact.
Key Takeaways:
- Introduction to Stacey Herbert (0:45): Background on Stacey’s expertise in ecommerce marketing and her businesses, Brazen Profit Lab and Apothecary Seven.
- Understanding Authority Ecommerce Marketing (2:10): The significance of creating content with the customer’s buyer journey in mind to build trust and attract more customers.
- Building Trust through Authority Marketing (5:25): Strategies for ecommerce businesses to use authority marketing to gain the trust of their audience.
- Defining Your Ideal Customer (8:15): The importance of being clear on who your ideal customers are and the problems your products solve.
- Customer Questions as Content Drivers (10:50): Leveraging customer questions to create valuable content that addresses their needs and concerns.
- Content Creation and Repurposing (14:30): Examples of creating content, breaking it into micro-content, and repurposing it across various mediums and platforms.
- Targeting the Right Platforms (18:20): Identifying where your ideal customers spend their time to focus your marketing efforts effectively.
- Collaborating within Your Niche (21:05): Working with others in your niche to expand the reach of your content.
- Content as a Cart (23:45): Using content not just to drive traffic to your ecommerce store but also to convert visitors directly.
Guest Information:
- Stacey Herbert from Brazen Profit Lab
- Website: Brazen Profit Lab
- Email: [email protected]
Keyword Research Tools Mentioned:
- UberSuggest: UberSuggest
- Answer The Public: Answer The Public
