The eCommerce Marketing Podcast walks you through everything that goes into ecommerce marketing — from inbound marketing to paid advertising to conversions. Learn the strategies top marketing experts use to grow their businesses.
Gen is co-Founder of Prehook, a leading quiz platform for Shopify merchants. Gen has been in eCommerce for 10+ years, with the last 7 years in eCommerce SaaS. Prior to Prehook, Gen was part of the founding team and VP of Marketing at Jungle Scout, the leading software for Amazon sellers. Prehook helps hundreds of high-growth Shopify merchants sell more, accelerate list growth, and capture zero-party data with quizzes. Gen also hosts the eCommerce marketing podcast Cart Overflow, where he shares what the best brand operators, agencies, and tech platforms are doing to grow their eCommerce revenues.
In this episode, you will learn
- Why personalization will be the key differentiator for successful eCommerce marketing
- Methods for gathering the right data to personalize
- The top ways to personalize and how can these ways help you stand out
- Examples of some ecommerce brands that have utilized effective personalization to achieve higher engagement and growth
For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com
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https://www.youtube.com/channel/UC3PgT0NOGzpdPGQtBK0XLIQ
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Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more.
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In this episode of the eCommerce Marketing Podcast, host Arlen Robinson chats with Gen Furukawa, co-Founder of Prehook, a leading quiz platform for Shopify merchants. Gen, with over 10 years of experience in eCommerce and SaaS, shares his expertise on how to use data to personalize the customer experience and enhance marketing efforts. Prehook helps Shopify merchants increase sales, grow their email lists, and capture zero-party data through quizzes.
Key Takeaways:
- Introduction to Gen Furukawa and Prehook (00:00:57)
- Gen’s background, his experience at Jungle Scout, and the founding of Prehook.
- Importance of Data Personalization in eCommerce (00:05:47)
- How personalization can differentiate successful eCommerce marketing efforts.
- Challenges and Solutions for Data Collection (00:08:22)
- Methods to gather accurate data without being intrusive, ensuring an exchange of value with the customer.
- Effective Use of Zero-Party Data (00:10:12)
- The significance of providing personalized recommendations and simplifying the buying process.
- Segmentation and Personalization in Email Marketing (00:15:44)
- Creating tailored email flows based on quiz responses to enhance customer engagement and conversion.
- Examples of Successful Personalization Strategies (00:19:09)
- Case study of Tix, an adaptogen brand, and how they effectively use quizzes to drive sales and increase email opt-ins.
Bullet Points of Key Takeaways with Timestamps:
- [00:00:57] Introduction to Gen Furukawa and Prehook.
- [00:05:47] Importance of data personalization in eCommerce.
- [00:08:22] Methods to gather accurate customer data.
- [00:10:12] Providing personalized recommendations through quizzes.
- [00:15:44] Effective segmentation and personalization in email marketing.
- [00:19:09] Example of Tix using quizzes to increase sales and email opt-ins.
Guest Information:
Gen Furukawa
- Co-Founder of Prehook
- Website: Prehook
