In this episode of the e-commerce marketing podcast, Robert interviews Chad Rubin from Crucial Vacuum and Skubana. Chad shares his insights on scaling e-commerce businesses and the importance of automation. He discusses effective marketing strategies and how Skubana helps high-volume merchants automate their operations to run more efficiently.

Key Takeaways:

• Challenges and Solutions in E-commerce (2:31): Chad explains the need for automation in e-commerce to unify data and improve visibility, leading to better business decisions and profitability.
• Email Marketing Strategies (3:59): The importance of email nurturing to convert customers into repeat buyers and drive subscriptions through targeted content and follow-up campaigns using Klaviyo.
• Facebook Remarketing (7:22): Using Facebook cookies and remarketing campaigns to target existing customers and drive repeat purchases.
• Effective Use of Automation (18:01): How Skubana automates various processes such as inventory management and purchase order creation, significantly reducing manual effort and improving efficiency.
• Content Marketing and Video (11:36): Creating valuable content and leveraging video through Skubana E-commerce TV on YouTube to establish thought leadership and drive inbound marketing.

Guest Information:

Chad Rubin is the founder of Crucial Vacuum and Skubana. You can learn more about his work and connect with him through the following website:

• Skubana

Announcement: Hey e-commerce marketing podcast listener. We have created 16 e-commerce marketing videos for you. You can download these free videos by visiting www.ecommercemarketingpodcast.com/videos or by texting the word VIDEOS to +1-480-418-1411. These step-by-step video marketing tutorials will teach you how to drive more traffic to your e-commerce website, get more backlinks, and optimize your site to gain more paying customers. Get the videos right now by visiting www.ecommercemarketingpodcast.com/videos or by texting VIDEOS to +1-480-418-1411.