The eCommerce Marketing Podcast walks you through everything that goes into ecommerce marketing — from inbound marketing to paid advertising to conversions. Learn the strategies top marketing experts use to grow their businesses.
Marketing Strategies Revealed in this Episode:
- What is influencer marketing and why is it so important these days
- How to get started with influencer marketing
- Finding the right influencers for your brand
- What are the typical fees to pay influencers to promote your brand
- Is influencer marketing a viable long term marketing strategy
Episode Title: The Power of Influencer Marketing with Allison Roy of Capgemini
Guest: Allison Roy, Digital Marketing Consultant at Capgemini
In this episode of the eCommerce Marketing Podcast, host Arlen Robinson interviews Allison Roy, a digital marketing consultant at Capgemini. Allison shares her expertise on influencer marketing, discussing how brands can leverage influencers to tell impactful stories and expand their reach. With a background in public relations and journalism, Allison provides strategic content marketing advice to B2C brands, making this episode invaluable for anyone looking to enhance their marketing strategy through influencers.
Key Takeaways:
- Introduction to Influencer Marketing (00:02:00):
- Definition and evolution of influencer marketing.
- Differentiating between various types of influencers (Nano, Micro, Macro).
- Determining if Influencer Marketing is Right for Your Brand (00:08:00):
- Assessing budget, product suitability, and available personnel.
- Setting clear goals: traffic, sales, brand awareness, or content creation.
- Finding the Right Influencers (00:12:30):
- Utilizing social listening to identify potential influencers.
- The importance of organic methods and evaluating other brands’ influencers.
- Engaging and Managing Influencer Relationships (00:17:30):
- The importance of owning your influencer relationships.
- Tips for maintaining long-term, authentic relationships with influencers.
- Influencer Networks vs. Organic Search (00:21:30):
- Pros and cons of using influencer networks.
- Authenticity and the effectiveness of direct engagement with influencers.
- Typical Fees and Incentives (00:26:00):
- General pricing guidelines: $100 per 1,000 followers.
- Considering the type of content and influencer packages.
- The Future of Influencer Marketing (00:31:00):
- Long-term viability and evolving strategies.
- The impact of changes in social media platforms like Instagram.
Guest Information:
- Name: Allison Roy
- Position: Digital Marketing Consultant at Capgemini
- LinkedIn: Allison Roy
- Instagram: @AllisonRoy
