The eCommerce Marketing Podcast walks you through everything that goes into ecommerce marketing — from inbound marketing to paid advertising to conversions. Learn the strategies top marketing experts use to grow their businesses.
Aleksandra Korczynska is the CMO @ GetResponse which is a Powerful and simplified tool to send emails, create pages, and automate your marketing. Aleksandra is a Data-driven marketer with vast experience in the Tech industry and has mostly been focused on SaaS & ecommerce companies.
In this episode, you will learn
- Why marketing automation is essential for the growth of an ecommerce business
- Tactics to increase the ROI of marketing campaigns without increasing the marketing budget
- The tools that can be used to implement successful marketing automation and some key features that should be utilized
- Examples of businesses that have successfully increased the ROI of their marketing campaigns
For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com
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https://www.youtube.com/channel/UC3PgT0NOGzpdPGQtBK0XLIQ
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Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more.
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In this episode of the eCommerce Marketing Podcast, host Arlen Robinson is joined by Aleksandra Korczynska, the Chief Marketing Officer at GetResponse. Aleksandra shares her insights on how businesses can increase their marketing ROI through effective marketing automation without increasing the budget. She brings a wealth of experience from the tech industry and her work with SaaS and eCommerce companies.
Key Takeaways:
- Introduction to Aleksandra Korczynska and GetResponse (00:00:56)
- Aleksandra’s background and journey in the tech industry and her role as CMO at GetResponse.
- Importance of Marketing Automation (00:06:19)
- Marketing automation is essential for growing eCommerce businesses by increasing conversion rates and optimizing the bottom of the funnel.
- Optimizing Existing Traffic (00:08:21)
- Focus on converting existing website visitors and customers through automation tactics like abandoned cart recovery and personalized email campaigns.
- Key Automation Tactics (00:10:19)
- Utilizing pop-ups, automated triggered email series, and combining multiple channels (email, social ads) for cohesive messaging.
- Segmentation and Personalization (00:13:08)
- Importance of segmenting customers based on behavior and personalizing communication to improve engagement and conversions.
- Choosing the Right Marketing Automation Tools (00:15:22)
- Recommendations for tools like GetResponse and HubSpot, focusing on integration capabilities, support, and ease of use.
- Successful Case Study: Lan Cafe (00:20:26)
- Lan Cafe increased sales by 54% through an educational email campaign that built brand authority and trust without using discounts.
Bullet Points of Key Takeaways with Timestamps:
- [00:00:56] Introduction to Aleksandra Korczynska and GetResponse.
- [00:06:19] Importance of marketing automation for eCommerce growth.
- [00:08:21] Strategies to optimize existing traffic through automation.
- [00:10:19] Key tactics: abandoned cart recovery, triggered emails, and multi-channel messaging.
- [00:13:08] Importance of segmentation and personalization.
- [00:15:22] Recommendations for marketing automation tools.
- [00:20:26] Case study of Lan Cafe’s successful educational email campaign.
Guest Information:
Aleksandra Korczynska
- Chief Marketing Officer at GetResponse
- LinkedIn: [Aleksandra Korczynska](https://www.linkedin.com/in/aleksandra-korczynska-3439507a/)
