In this episode of the Ecommerce Marketing Podcast, host Arlen Robinson interviews Adam Robinson, founder of GetEmails, about the innovative approach of email-based retargeting. Adam shares his unique journey from Wall Street to founding successful email marketing platforms and dives deep into how GetEmails works to revolutionize email marketing for eCommerce businesses.

Key Takeaways:

• Introduction to Adam Robinson and His Background (00:00:15)
  • Adam’s transition from Wall Street to email marketing.
  • Founding Robly Email Marketing and GetEmails.
  • Success metrics of Robly and GetEmails.
• Email Retargeting Explained (00:07:00)
  • Definition and importance of email retargeting.
  • Differentiating GetEmails from other email marketing tools.
• How GetEmails Works (00:10:30)
  • Use of cookies and MD5 email addresses for identity resolution.
  • Filtering emails through open and click data to ensure deliverability.
  • Integration with platforms like Klaviyo for seamless email marketing.
• Benefits of Email Retargeting (00:15:00)
  • Higher engagement and conversion rates.
  • Real-time email triggers based on user behavior.
• Challenges and Compliance (00:20:00)
  • Addressing concerns about non-opt-in emails.
  • Importance of timely emails to maintain relevance and avoid user frustration.
• Future of Email Marketing (00:25:00)
  • The enduring relevance of email amidst new communication channels.
  • Predictions for the evolution of email marketing.
• Use Case: Warby Parker (00:30:00)
  • How Warby Parker uses GetEmails for product page visitors.
  • Example of personalized retargeting emails to increase sales.
• Fun Fact and Closing (00:35:00)
  • Adam’s new hobby of wake surfing.
  • Contact information for further inquiries.

Bullet Points of Key Takeaways with Timestamps:

• [00:00:15] Introduction to Adam Robinson and his career transition.
• [00:07:00] Explanation of email retargeting and its benefits.
• [00:10:30] How GetEmails identifies and verifies email addresses.
• [00:15:00] Benefits of using GetEmails for higher engagement and conversions.
• [00:20:00] Addressing compliance and user concerns about non-opt-in emails.
• [00:25:00] The future of email marketing and its relevance.
• [00:30:00] Use case of Warby Parker’s successful implementation of GetEmails.
• [00:35:00] Adam’s fun fact about wake surfing and his contact information.

Guest Information:

Adam Robinson

• Founder of GetEmails
• Website: GetEmails
• Email: [email protected]