The eCommerce Marketing Podcast walks you through everything that goes into ecommerce marketing — from inbound marketing to paid advertising to conversions. Learn the strategies top marketing experts use to grow their businesses.
Marketing Strategies Revealed in this Episode:
- Understanding emerging forms of social eCommerce
- How to use Facebook Live for eCommerce
- How to use chatbots for eCommerce
Episode Title: The Power of Conversational Commerce
Guest: Bart Mroz, Founder and CEO of Sumo Heavy
Host: Arlen Robinson
In this episode of the Ecommerce Marketing Podcast, host Arlen Robinson talks with Bart Mroz, the founder and CEO of Sumo Heavy, a digital commerce consulting and strategy firm. Bart shares his extensive experience in business management and technology, advising on ecommerce strategies for both well-known retailers and emerging brands. The discussion focuses on conversational commerce, specifically the use of chatbots and Facebook Live, to engage audiences and boost sales.
Key Takeaways:
- Bart’s Journey and Sumo Heavy (00:01:00)
- Bart discusses his background and the founding of Sumo Heavy (00:02:00).
- Understanding Chatbots (00:04:00)
- Explanation of chatbots and their current applications (00:05:00).
- Benefits of Facebook Message Bots (00:07:00)
- Comparison between Facebook message bots and other chatbot platforms (00:08:00).
- Beyond Customer Support: Other Uses of Chatbots (00:10:00)
- Innovative ways chatbots are being utilized in ecommerce (00:11:00).
- Engaging Audiences with Facebook Live (00:13:00)
- How ecommerce businesses can leverage Facebook Live to boost engagement and sales (00:14:00).
- Logistics and Targeting for Facebook Live Streams (00:16:00)
- Practical tips for setting up and targeting demographics during live streams (00:17:00).
- Common Mistakes to Avoid During Live Streams (00:19:00)
- Key pitfalls to steer clear of when conducting live streams (00:20:00).
- Comparing Social Media Platforms (00:22:00)
- Differences and benefits of YouTube, Periscope, Snapchat, and Facebook for live streaming (00:23:00).
- Exploring Other Forms of Social Commerce (00:25:00)
- The importance of testing various social commerce strategies (00:26:00).
- Knowing Your Market and Capturing Attention (00:28:00)
- Why it’s crucial to understand where your audience is and how to capture their attention (00:29:00).
- Actionable Tip for Ecommerce Businesses (00:31:00)
- One immediate action ecommerce businesses can take to increase traffic and sales (00:32:00).
Guest Information: Bart Mroz
- Founder and CEO of Sumo Heavy
- Email: [email protected]
- Social Media: @BartMroz
Special Offers:
- Discounts available at getOSI.com/discount
- Text OSI to 33 444 for more details
Conclusion:
Bart Mroz provides valuable insights into leveraging conversational commerce to enhance customer engagement and sales. By effectively using chatbots and Facebook Live, ecommerce businesses can create more interactive and dynamic customer experiences. This episode is essential for ecommerce entrepreneurs looking to harness the power of social commerce to drive growth.
Listen to the Full Episode: Link to Episode
