The eCommerce Marketing Podcast walks you through everything that goes into ecommerce marketing — from inbound marketing to paid advertising to conversions. Learn the strategies top marketing experts use to grow their businesses.
Marketing Strategies Revealed in this Episode:
- Creating a responsive site
- Updating graphics and fonts
- Analyzing on different devices
- Optimizing layout and design
Episode Title: Making Your Site More Mobile-Friendly
Guest: Arlen Robinson, Co-Founder of Omnistar Affiliate Software
Host: Arlen Robinson
In this special episode of the eCommerce Marketing Podcast, host Arlen Robinson shares a detailed presentation on how to make your eCommerce site more mobile-friendly. Arlen emphasizes the growing importance of mobile optimization in the age of smartphones and provides practical steps to enhance your site’s mobile experience.
Key Takeaways:
- Introduction to Mobile Optimization (00:00:00):
- Importance of mobile-friendliness for eCommerce success (00:02:00).
- Majority of internet searches are conducted on mobile devices (00:03:00).
- Why Mobile-Friendliness is Crucial (00:05:00):
- Google prioritizes mobile indexing, using the mobile version of a site for indexing and ranking (00:06:00).
- Statistics: 57% of users won’t recommend a business with a poorly designed mobile site; 61% are unlikely to return if they had trouble accessing the mobile site (00:08:00).
- Elements of a Perfect Mobile Website (00:10:00):
- Responsive design that adapts to any device (00:11:00).
- Fast loading times, ideally under three seconds (00:12:00).
- Readability without zooming and easy navigation (00:13:00).
- Examples of Great Mobile Websites (00:15:00):
- Amazon: Clear text, large buttons, and a prominent search bar (00:16:00).
- Etsy: Clean design with a hamburger menu and easy-to-read text (00:18:00).
- JustFab: Prominent call-to-action buttons and optimized graphics (00:20:00).
- Ways to Improve Mobile Friendliness (00:22:00):
- Perform a mobile audit using tools like Test My Site (Google), Ready.mobi, and BrowserStack (00:23:00).
- Ensure your site is responsive and adapts to any device (00:25:00).
- Be cautious with pop-ups to avoid disrupting user experience (00:26:00).
- Consistently test your site for mobile friendliness, especially after making changes (00:27:00).
- Additional Improvement Tips (00:30:00):
- Use a large and easy-to-read font size and type (00:31:00).
- Streamline design elements for a consistent look and feel (00:32:00).
- Make phone numbers clickable and prominent (00:34:00).
- Use large, clickable buttons (00:35:00).
- Simplify forms and remove unnecessary fields (00:36:00).
- Maintain a clean design to avoid overwhelming mobile users (00:38:00).
- Conclusion and Call to Action (00:40:00):
- Encourage listeners to start improving their site’s mobile friendliness by following the steps mentioned (00:42:00).
- Invite listeners to subscribe to the channel and try out OSI Affiliate’s referral marketing software with a 15-day free trial (00:43:00).
Guest Information: Arlen Robinson
- Co-Founder, Omnistar Affiliate Software
- Website: OSI Affiliate
Listen to the Full Episode: [Insert Podcast Link Here]
