The eCommerce Marketing Podcast walks you through everything that goes into ecommerce marketing — from inbound marketing to paid advertising to conversions. Learn the strategies top marketing experts use to grow their businesses.
Marketing Strategies Revealed in this Episode:
- Top marketing plugins
- Setup and integration of plugins
- The top ecommerce platforms that work well with plugins
- Security issues with plugins
Episode Title: Leveraging Plugins to Boost E-commerce Success
Guest: Emily Murphy, Head of Product Marketing at POWr
Host: Arlen Robinson
In this episode of the eCommerce Marketing Podcast, Arlen Robinson interviews Emily Murphy, Head of Product Marketing at POWr. Emily shares insights on how eCommerce businesses can utilize various plugins to enhance their websites, increase sales, and improve customer engagement. She discusses her journey from a background in languages and translation to product marketing at a San Francisco startup, and how POWr helps small businesses grow online.
Key Takeaways:
- Emily’s Background and POWr’s Mission (00:00:00)
- Transition from translation and project management in the UK to product marketing in the US (00:03:00).
- POWr’s mission to provide customizable, easy-to-use, and affordable plugins for small businesses (00:04:00).
- Top Marketing Plugins for E-commerce (00:07:00)
- Countdown Timer: Creating urgency to boost sales, e.g., limited-time offers and stock countdowns (00:08:00).
- Social Proof: Using countdowns to show the number of items sold to build trust (00:10:00).
- Ease of Use and Customization of Plugins (00:13:00)
- Plugins are designed to be user-friendly with no need for coding experience (00:14:00).
- Customization options include fonts, text, buttons, colors, and images to match brand identity (00:15:00).
- Plugins are easily installed via drag-and-drop or simple HTML copy-pasting (00:17:00).
- Compatibility with E-commerce Platforms (00:19:00)
- Popular platforms like Shopify, Weebly, and Bigcommerce have built-in app stores for easy integration (00:20:00).
- Step-by-step tutorials provided by POWr ensure smooth installation and management (00:21:00).
- Security Considerations for Plugins (00:24:00)
- Importance of choosing reputable plugin providers to avoid security risks (00:25:00).
- POWr ensures secure data handling and advises checking provider credibility and policies (00:26:00).
- Increasing Sales and Traffic with Plugins (00:30:00)
- Forms: Growing email lists through newsletter sign-ups and exclusive offers (00:31:00).
- Importance of providing incentives for email sign-ups to ensure value exchange (00:33:00).
- Feedback and Reviews: Using plugins to collect customer feedback and create a sense of community (00:34:00).
Guest Information: Emily Murphy
- Head of Product Marketing at POWr
- Website: POWr
