eCommerce Marketing Podcast
The eCommerce Marketing Podcast walks you through everything that goes into ecommerce marketing — from inbound marketing to paid advertising to conversions. Learn the strategies top marketing experts use to grow their businesses.
How to get an Explosion of Sales with Influencer Marketing – with Luke Lintz
Marketing Strategies and Topics Covered in this Episode:
- How does an ecommerce business get started with Influencer marketing
- How does an ecommerce business select the right influencer for them?
- How to determine the correct incentive to offer influencers to promote your brand
- Examples of businesses that have launched successful influencer marketing campaigns
- Tools and resources that can be used to launch and manage an influencer marketing campaign
In this episode of the eCommerce Marketing Podcast, host Arlen Robinson interviews Luke Lintz, co-founder of HighKey Enterprises. Luke shares his journey in the digital marketing space and delves into effective strategies for influencer marketing, emphasizing the power of micro-influencers and key tactics for maximizing influencer collaborations.
Key Takeaways:
- Introduction to Luke Lintz and HighKey Enterprises (00:01:46)
- Luke’s background in digital marketing and collaboration with top celebrities.
- Transition from e-commerce to starting a digital marketing agency.
- Starting with Influencer Marketing (00:07:25)
- Importance of having a killer product before focusing on marketing.
- Initial success with influencer marketing through mean pages and micro-influencers on Instagram.
- Benefits of Micro-Influencers (00:08:17)
- Effective reach and engagement of micro-influencers (5,000 to 50,000 followers).
- Cost-effectiveness and higher engagement rates compared to mega influencers.
- Finding the Right Influencers (00:12:29)
- Importance of engagement rates over follower counts.
- Tips for targeting influencers in specific niches like tech and lifestyle.
- Negotiating with Influencers (00:20:28)
- Strategies for negotiating compensation with influencers.
- Importance of getting influencers to state their price first and negotiating from there.
- Using Influencer Content in Ads (00:22:32)
- Strategy of utilizing influencer content for Facebook and YouTube ads.
- Ensuring return on investment by repurposing influencer content for targeted advertising campaigns.
- Dedicated Influencer Marketing Management (00:30:40)
- Need for dedicating a team member to manage influencer outreach and relationships.
- Importance of consistent follow-ups and relationship building with influencers.
Bullet Points of Key Takeaways with Timestamps:
- [00:01:46] Introduction to Luke Lintz and his journey in digital marketing.
- [00:07:25] Starting with influencer marketing and the significance of a great product.
- [00:08:17] Advantages of using micro-influencers for cost-effective marketing.
- [00:12:29] Tips for identifying and vetting the right influencers.
- [00:20:28] Negotiation tactics for working with influencers.
- [00:22:32] Repurposing influencer content for targeted advertising campaigns.
- [00:30:40] Importance of dedicating a team member for influencer marketing.
Guest Information:
Luke Lintz
- Co-Founder of HighKey Enterprises
- Instagram: Luke Lintz
